E-commerce Analysis for ABCL-centric Social Enterprise
Project scope
Categories
Market research Product or service launch Marketing strategy MediaSkills
customer acquisition management value propositions customer retention go-to-market strategyWe are looking to work with students to help us identify new opportunities to achieve our business goals with our e-commerce merch store (shop.laconnexional.com). 100% of the proceeds from our merch are reinvested back into supporting and building resources for people of ABCL descent. Eventually, we would like a portion of this proceeds to specifically go towards a grant fund that will support students in need. We are extremely open to feedback about user navigation and any other areas of focus, as we would like our assigned person or team to preform a comprehensive analysis of our e-commerce business and areas of improvement. We have shared a few high priority goals and desired benefits below to help guide you:
- Creating a premium user-experience from start to finish for our customers
- Expanding our market reach internationally through the power of e-commerce
- Evaluating pricing compare to other stores as well as value-proposition of the brand
- Create effective customer retention systems such as a membership perk
Primary areas we would like to focus on are:
- Strategy: Including but not limited to defining/entering new markets, delivering new products/services, defining/designing competitive advantage, evaluating/defining/designing viable business models.
- Marketing: Including but not limited to defining market channels, designing go-to-market plans, customer acquisition/retention.
Upon being selected for the project, La Connexional will meet with the selected team/student to discuss preferences.
Students can expect to use an intuitive project management software in order to organize themselves and keep track of the initiatives they take on as well as be in regular contact with the corresponding La Connexional team member(s) who will be their point person for the duration of the project.
Students can also connect with other team members if their interests align/want to explore different areas of the business (i.e: photography, videography, finance, marketing/pr, sales, dance, creative direction, community building, etc).
About the company
La Connexional’s mission is to promote development, and growth, social integration, social inclusion and multicultural understanding between African, Caribbean, Latinx and Canadian communities, by being a source of historical and cultural education, and multicultural, networking, and entrepreneurial events. La Connexional uses social innovation, entrepreneurship, and collective collaborations to build vibrant communities and create positive generational impact that starts with communities of the African and Latinex diaspora, and then reverberates out to the communities they inhabit across Canada. Throughout the years, La Connexional has (directly and indirectly) contributed over 60K in the African, Black, Caribbean and Latine communities. In 2018, we held the first ever Afro Latin Festival in Canada (which has grown from 150 attendees to 800 in 3 years). Many of our experiences being bilingual & economically accessible.