UI/UX Design for Play Forever Merch Store

Closed
Play Forever
Toronto, Ontario, Canada
Mohammed Al-Salem
Founder & Executive Director
(101)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Communications
Skills
target audience user experience (ux) design user interface (ui) design usability testing wireframing user research visual design ui components brand identity
Project scope
What is the main goal for this project?

The main goal for the project is to create a user-friendly and visually appealing interface for the Play Forever merch store, ensuring a seamless and enjoyable shopping experience for the organization's supporters. This will involve several different steps for the students, including:


- Researching the target audience and understanding their preferences and needs.


- Creating wireframes and mockups for the merch store website or app.


- Designing the user interface elements such as buttons, navigation, and interactive elements.


- Developing a cohesive visual design that aligns with the Play Forever brand identity.


- Conducting user testing and gathering feedback for iterative improvements.


What tasks will learners need to complete to achieve the project goal?


By the end of the project, students should complete the following list of activities:


- User research report outlining the preferences and needs of the target audience.


- Wireframes and mockups for the merch store interface.


- High-fidelity designs for the user interface elements and visual design.


- User testing report with feedback and proposed improvements.



Final deliverables:


- Complete UI/UX design for the Play Forever merch store.

About the company

Play Forever is a non-profit organization providing structured and accessible recreation, education & mental health services to the youth of Toronto, Ontario. Play Forever currently serves youth ages 6- 29 with weekly programs, primarily focused on helping youth from marginalized communities and low-income families.