The primary goal of the Small Business Big Plans (SBBP) Blog Post Creation and Optimization Project is to leverage existing content from emails and Instagram posts to craft engaging and SEO-optimized blog posts. The project aims to repurpose valuable insights and information shared through emails and captions, transforming them into comprehensive blog content. By doing so, the objective is to enhance the online presence of Small Business Big Plans, attract a wider audience, and provide valuable resources for small business owners.

Students will write blog posts in a Google doc for approval, and then post them on our Wordpress site. Students will use the existing plugin YoastSEO to ensure the blog post is SEO optimized (detailed instructions will be provided). Additionally, the student will provide editable Canva documents of the graphics to accompany the posts.

Small business owners often miss out on valuable insights and advice shared through emails and Instagram captions due to the transient nature of these platforms. The outcome expected from this project is to bridge this gap by transforming that ephemeral content into evergreen blog posts. Students will be solving the challenge of content accessibility, making crucial information readily available on the SBBP blog. The expected outcome is an enriched blog with SEO-optimized posts that attract and engage a broader audience while providing lasting value to small business owners.

To achieve the project goal, students will need to complete the following tasks:

Review Existing Emails and Captions:

• Thoroughly review the existing bank of emails and Instagram captions to identify valuable content and insights.

Content Ideation:

• Extract content ideas from emails and captions that have the potential to be expanded into comprehensive blog posts.

SEO Optimization:

• Optimize the blog posts for SEO by strategically incorporating relevant keywords, improving meta descriptions, and enhancing overall search engine visibility.

Blog Post Creation:

• Use the identified content ideas to craft well-structured and engaging blog posts. Ensure the content aligns with the tone and mission of Small Business Big Plans.

Canva Graphics Creation:

• Utilize Canva to create visually appealing and pinnable images and graphics that complement the blog posts. These visuals will enhance the overall user experience and encourage social media sharing.

Internal Linking:

• Implement internal linking strategies within the blog posts to enhance navigation and encourage readers to explore related content on the SBBP blog.

Quality Assurance:

• Perform a final quality assurance check to ensure that each blog post meets the established standards for readability, coherence, and visual appeal.

By successfully completing these tasks, students will contribute to the growth and impact of Small Business Big Plans' blog, transforming existing content into evergreen resources that attract, engage, and provide lasting value to small business owners.