Market Expansion Research
Preferred learners
- Markham, Ontario, Canada
- Academic experience or paid work
Categories
Skills
Project scope
- What is the main goal for this project?
-
As a company, we currently exist in one market, but we believe we are ready to take our business to the next level and expand our scope of locations. With your help, we hope to assess our customer landscape beyond the demographics we currently cater to by learning about their expectations and behaviors.
This will involve several different steps for the students, including:
- Researching the target market in potential new locations including demographic data such as spending power, proximity, accessibility, and location appeal, and creating a weighted decision matrix to assign importance to each factor.
- Creating a survey based on the location and demographic information above to be distributed by our company.
- Analyzing survey data using the weighted decision matrix to decide on the best location options for us to expand to.
- Compiling a report including the location analysis, and optimal location recommendations.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities.
- Research our target market in new areas and create a weighted decision matrix.
- Create a survey based on the appropriate location and demographic information.
- Analyze survey data collected, using the weighted decision matrix they created to decide on the best location(s) to expand to.
- Create a report including all research, survey data, and analysis with location recommendations based on the weighted decision matrix.
Final deliverables should include
- A report including all research, survey data, and analysis with location recommendations based on the weighted decision matrix.
- A slide deck to be presented to the project manager explaining the report including all choices made and location recommendations.
- What is the main goal for this project?
-
As a company, we currently exist in one market, but we believe we are ready to take our business to the next level and expand our scope of locations. With your help, we hope to assess our customer landscape beyond the demographics we currently cater to by learning about their expectations and behaviors.
This will involve several different steps for the students, including:
- Researching the target market in potential new locations including demographic data such as spending power, proximity, accessibility, and location appeal, and creating a weighted decision matrix to assign importance to each factor.
- Creating a survey based on the location and demographic information above to be distributed by our company.
- Analyzing survey data using the weighted decision matrix to decide on the best location options for us to expand to.
- Compiling a report including the location analysis, and optimal location recommendations.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities.
- Research our target market in new areas and create a weighted decision matrix.
- Create a survey based on the appropriate location and demographic information.
- Analyze survey data collected, using the weighted decision matrix they created to decide on the best location(s) to expand to.
- Create a report including all research, survey data, and analysis with location recommendations based on the weighted decision matrix.
Final deliverables should include
- A report including all research, survey data, and analysis with location recommendations based on the weighted decision matrix.
- A slide deck to be presented to the project manager explaining the report including all choices made and location recommendations.
About the company
- https://sbuniformandco.com
- 2 - 10 employees
- Apparel & fashion, Marketing & advertising, Sales
we specialize in crafting custom jerseys for sporting leagues and teams. Established in 2021 by two friends with a shared vision, we saw the need for affordable and quality jerseys in the sporting industry. With our skills and experience, we design and create perfect jerseys that make you look good and play better.
Our dedicated team of designers ensures that each jersey we create is of the highest quality, using top-notch materials and state-of-the-art printing techniques. We offer a wide range of customization options, from colors and logos to names and numbers, allowing you to create a unique look.
At SB Uniform & Co., exceptional customer service is our pride. We work closely with you to bring your vision to life and ensure your complete satisfaction. Our reputation for exceptional craftsmanship and customer service has made us the go-to destination for all your jersey needs.