THIRD ACTion Film Festival is undergoing a new strategic plan taking the organization in new directions. This will necessitate a new business plan, including financial projections, audience development, marketing plans....

This will involve several different steps for the students, including all aspects of a business plan::

• Learning about our business strategy to become familiar with our goals, mission, and plans
• Understanding our strengths and weaknesses, opportunities and threats
• Understanding our operations - yearly festival, monthly screenings, partnerships and plans and how to develop them
• Creating forecasts using Excel (and integrating into Quickbooks?) for sales in the next fiscal year of operation as well as an income projection (conservative and aggressive).
• Ensuring we have a sound financial plan, including diversified fundraising and an expenses projection based on a clear plan

Final deliverables:

A final detailed business plan that reflects an understanding of the THIRD ACTion Film Festival and how to build a sound financial future that supports our mission and vision.

The plan will outline our industry competitors and collaborators, our operations and events plan, management and staffing plan, marketing and audience development, risk strategy, exit strategy, and detailed financial plan.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• What does our company do?
• What are our hopes and dreams, vision and mission?
• Who is our target audience? What do we know about them?
• How much money do we have to start? What is our fund development plan?
• What are our planned operations and activities?
• Who are our partners and competitors?
• What type of expenses are we anticipating?
• What do we know about how to create social change?
• What marketing activities have we tried? Which worked? Which didn't.