PROJECT DESCRIPTION/DESCRIPTION DU PROJET:

La Connexional is a community focused social enterprise, recently turned creative consulting agency that is run by a team of dedicated individuals and volunteers. We have steadily grown over 4 years, from inaugurating Alberta's only Afro x Latin Festival which grew from 150 guests to over 800 in 3 years; to connecting cross-country, and international networks of creatives, all the while building resilient physical and virtual communities through innovative initiatives, events, and workshops such as LaTandao.

Through La Connexional, we have collectively donated over 25,000+ hours; hosted, collaborated on and/or been part of over 60+ community events; worked with and/or featured 150+ creatives and entrepreneurs; welcomed over 3000+ guests both in-person and virtually; established partnerships and lasting relationships with over 100+ businesses and organizations with a reach across Alberta and Canada. Throughout the years, we estimate that we’ve been honored to have contributed (directly and indirectly) to reinvesting over $60K in the African, Black, Caribbean and Latin communities.

At La Connexional, we are passionate about doing our part to build capacity within our communities while ensuring we prioritize care, empathy, as well as the personal and professional wellness of the amazing folks that are part of our team. We use Nifty for our project management

While the MVP for our LaTandao mobile app is being built, tested, and validated, we are looking to build a user-friendly online directory for African, Black, Caribbean and Latine (ABCL) owned businesses in Alberta using a third-party platform that does not require any hard skills in order to start generating exposure about our mobile application while providing a temporary resource to connect our community. The software we invested in does not required any prior software/development skills to build since the tool takes care of all the heavy lifting and the bulk of the work goes into designing the platform.

KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:

• Learn how to efficiently use the Directory Platform through self-learning videos
• Build and Design the Directory
• Create a video tutorial to show business how to register their busines on the platform
• Create presentations and pitch deck for the Alberta LaTandao Directory
• Raise awareness (media, press, social media) about the directory and reach out to ABCL businesses
• Manage the directory
• Publish media content related to their experience building the directory (blog, interview, podcast)

IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:*

• Project coordinator
• Public relations and outreach coordinator
• Communications outreach
• Social Media Coordinator

FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:

• Launch the online directory within the first 4 weeks
• Reach out to at least 50 ACBL owned businesses
• Reach out to at least 10 media outlets
• Present the LaTandao pitch deck to the La Connexional team
• Publish a media piece

WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE?/QUEL EST LE NOMBRE MAXIMUM D'ÉTUDIANTS QUE VOTRE PROJET PEUT ACCUEILLIR? * Please note we cannot guarantee this number of students for your project, but we will do our best to accommodate this request/Veuillez noter que nous ne pouvons garantir ce nombre d'étudiants pour votre projet; nous ferons de notre mieux pour répondre à votre requête.

• 4 students maximum