Product Launch and User Testing for Carolina's Brownies
Preferred learners
- Canada
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
The main goal for the project is to create a plan to launch a new product B2C and B2B and conduct user testing on Carolina's Brownies' new product. This will involve several different steps for the students, including:
- Analyzing the target market and identifying the unique selling points of the new product.
- Developing a marketing mix (4 P's) plan for the new product.
- Conducting user testing to gather feedback on the new product.
- Providing an analysis of the user testing results and making recommendations based on the findings.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities:
- A comprehensive marketing mix (4 P's) plan for the new product, including product, price, place, and promotion strategies.
- A report on the user testing process, including the methodology used, the feedback gathered, and the analysis of the results.
- Recommendations for potential improvements or modifications to the new product based on the user testing findings.
Final deliverables:
- A detailed report outlining the marketing mix plan and user testing analysis.
- A presentation summarizing the key findings and recommendations for the new product.
- What is the main goal for this project?
-
The main goal for the project is to create a plan to launch a new product B2C and B2B and conduct user testing on Carolina's Brownies' new product. This will involve several different steps for the students, including:
- Analyzing the target market and identifying the unique selling points of the new product.
- Developing a marketing mix (4 P's) plan for the new product.
- Conducting user testing to gather feedback on the new product.
- Providing an analysis of the user testing results and making recommendations based on the findings.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities:
- A comprehensive marketing mix (4 P's) plan for the new product, including product, price, place, and promotion strategies.
- A report on the user testing process, including the methodology used, the feedback gathered, and the analysis of the results.
- Recommendations for potential improvements or modifications to the new product based on the user testing findings.
Final deliverables:
- A detailed report outlining the marketing mix plan and user testing analysis.
- A presentation summarizing the key findings and recommendations for the new product.
About the company
- https://artisanbrownies.com
- 0 - 1 employees
- Food & beverage, Manufacturing, Non-profit, philanthropic & civil society
Carolina's Brownies offers top-quality brownies crafted with love and care, using only natural ingredients and without any artificial flavours, colours, or preservatives. Our decadent brownies are ideal for those seeking to enjoy life's small pleasures and share them with loved ones. Made in small batches, our gourmet brownies come in a variety of unique flavours, elegantly packaged in eco-friendly boxes for easy gifting and delivered to your doorstep, ensuring a seamless shopping experience. Moreover, every purchase contributes to programs supporting children with disabilities, spreading joy with every gift.