Social Media Campaign
Project scope
Categories
Graphic design Market research Digital marketing Market expansionSkills
content creation target audience marketing social media campaigns content strategy email marketing social media researchThe goal of this project is to create a social media campaign for EdTek Services with a focus on small to medium-sized businesses on LinkedIn. The campaign material will be re-used for Facebook and email marketing campaigns where possible.
Deliverables will include marketing graphics highlighting a specific product or service (example uploaded below). Or, if the intern's skills allow, 20-30-second video clips that highlight a specific product or service.
This will involve several different steps for the students, including:
- Research EdTek Services' services, products, and target audience.
- Developing a content strategy to engage with potential customers on LinkedIn.
- Creating content for the campaign, such as posts, videos, and images.
- Crafting compelling copy for the posts.
- Optimizing the campaign for maximum engagement.
Deliverables will include:
- Marketing graphics highlighting a specific product or service. See example posted below.
- Or, if the intern's skills allow, 20-30-second video clips that highlight a specific product or service.
Introduction meeting to walk through the market, our customer profile, and the message we want to disseminate to the marketplace.
2-3 weekly meetings to review progress and brainstorm options.
Provide access to our multimedia licenses for photos, graphics, and video and audio clips.
Provide access to our SEO reports on keywords.
Provide access to and training on our 2 AI-assisted copywriting software.
About the company
Founded in 2003, EdTek provides an LMS software training solution and LMS Support Services to small and medium-sized organizations. For nearly 25 years, our founders have talked about how it takes more than eLearning software to achieve quality online courses and outcomes. They realized very early in the story that small and medium-sized organizations needed a partner dedicated to their specific requirements rather than just a software vendor.
EdTek's full-service, turn-key SaaS solution includes the learning management system, system monitoring and maintenance, free upgrades, instructor training, course development support, Technical Support for learners and staff, and a dedicated Client Service Consultant to help your staff run your online programs.
And, your LMS Library comes stocked with 340+ Soft Skills courses so your learners can enhance their personal and workplace development.
EdTek's "shared services" model works to split the cost of our premier eLearning solutions among a constantly growing group of training and education providers. This shared services or shared cost approach enables even the smallest organization to afford one of the best learning management systems and support packages available in the market today.
Our annual or pay-as-you-go pricing models ensure that you have flexible options and that our partners never pay for more services than they actually need or use. With this pricing model, our partners can draw a very tight box around their financial risk and better predict their future costs as they grow successful online training and education programs.
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