Social Marketing Campaign
Preferred learners
- Canada
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Our company advertises our products online. We hope to revamp our marketing to attract more customers.
We would like to work with students to design a new social marketing campaign for our company.
This will involve several different steps for the students, including:
- Marketing Strategy Review: Provide recommendations on what methods we can use to leverage and improve our marketing strategy, taking in consideration the company's budget and current marketing strategy.
- 4 P's Marketing strategy: Provide insight and recommend sustainable strategies related to the 4 P's: Product, Place, Price and Promotion (Marketing Mix).
- SWOT Analysis (identify our competitors and our strengths and advantages compared to them), as well as market risks and opportunities.
- Social Media: Identifying social media channels and strategies suitable for our company to reach our ideal target customer.
- Planning types of campaign content to create for each channel.
- Identifying metrics to monitor throughout the campaign.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of our company’s products and goals
- Recommendation of Marketing Mix Strategy: Pricing (ideal price point for the target market), Products (what product mix the target market is looking for), Placement (how to present the product and where), Promotion (type of promotion to attract client)
- Identification of our current landscape: our market, competitors, opportunities, risks
- Recommendation of Marketing Strategy: suitable social media channels, budget, type of content
- Identification of metrics to monitor the campaign’s success
- Creation of a social media content calendar to organize the campaign
Final deliverables should include
- A 10-15 minute presentation with the recommendations and findings.
- What is the main goal for this project?
-
Our company advertises our products online. We hope to revamp our marketing to attract more customers.
We would like to work with students to design a new social marketing campaign for our company.
This will involve several different steps for the students, including:
- Marketing Strategy Review: Provide recommendations on what methods we can use to leverage and improve our marketing strategy, taking in consideration the company's budget and current marketing strategy.
- 4 P's Marketing strategy: Provide insight and recommend sustainable strategies related to the 4 P's: Product, Place, Price and Promotion (Marketing Mix).
- SWOT Analysis (identify our competitors and our strengths and advantages compared to them), as well as market risks and opportunities.
- Social Media: Identifying social media channels and strategies suitable for our company to reach our ideal target customer.
- Planning types of campaign content to create for each channel.
- Identifying metrics to monitor throughout the campaign.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of our company’s products and goals
- Recommendation of Marketing Mix Strategy: Pricing (ideal price point for the target market), Products (what product mix the target market is looking for), Placement (how to present the product and where), Promotion (type of promotion to attract client)
- Identification of our current landscape: our market, competitors, opportunities, risks
- Recommendation of Marketing Strategy: suitable social media channels, budget, type of content
- Identification of metrics to monitor the campaign’s success
- Creation of a social media content calendar to organize the campaign
Final deliverables should include
- A 10-15 minute presentation with the recommendations and findings.
About the company
- https://artisanbrownies.com
- 0 - 1 employees
- Food & beverage, Manufacturing, Non-profit, philanthropic & civil society
Carolina's Brownies offers top-quality brownies crafted with love and care, using only natural ingredients and without any artificial flavours, colours, or preservatives. Our decadent brownies are ideal for those seeking to enjoy life's small pleasures and share them with loved ones. Made in small batches, our gourmet brownies come in a variety of unique flavours, elegantly packaged in eco-friendly boxes for easy gifting and delivered to your doorstep, ensuring a seamless shopping experience. Moreover, every purchase contributes to programs supporting children with disabilities, spreading joy with every gift.
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