Market Research - Automation as a new Service

Closed
Futurify Inc.
Toronto, Ontario, Canada
Khoa Le
Design Lead
(2)
3
Preferred learners
  • Canada
  • Academic experience
Categories
Market research Competitive analysis Market expansion
Skills
target audience mobile application development automation market research research
Project scope
What is the main goal for this project?

With over ten years of expertise in building custom web and mobile application, Futurify has reached a new dilemma: adapt to the upcoming approach or stay as we are and drop the competitive edge. Our new focus for the next quarter is to penetrate the new market: Business Automation. At its core, Business Automation motivates businesses to adapt to the changes of their industries by replacing outdated processes with automated ones.

With that being said, we want to better understand the Business Automation market and audience as well as the overall picture so we can gain the advantages within the industry.

The research will include, but not limited to:

  • Business Automation market research
  • Industry size and market potential
  • Competitive landscape
  • Strategic positioning of our brand
What tasks will learners need to complete to achieve the project goal?

We hope to gain a deep understanding of the current struggles or problems that the target audience is facing so that we can tailor a more reasonable approach. Most of the time, we always gauge the potential of the market and identify any existing problems before investing our effort. We expect these activities should be taken:

  • Analyze the market
  • Identify the existing problems or something we can catch early on
  • Competitor analytics
  • Understand and recommend the processes that can be automated
  • Recommend the strategy to improve our brand positioning

We will need more expertise to guild and advise us on our strategic approach.

About the company

Founded in 2012, Futurify develops custom softwares and provides outsourcing solutions to companies around the world, with a focus on Canadian and Vietnamese markets. We work closely with your company to develop reliable and cutting-edge applications to meet end users'​ needs.

Our clients range from early stage startups, in which case we can be your tech co-founders and scale with you until you are ready to have your own team, to government and big corporates, in which case we work closely with your engineers and adapt to your processes and culture to quickly build innovative, reliable and elegant solutions.

At Futurify, we constantly train our team members with new technology and regularly host thought leader sessions to brainstorm new ideas and build new engines that can be quickly adapted to clients’ new demands. Our team leaders also review architectures of large projects and monitor their projects to maintain the high quality of our services.