Social Media Marketing Strategy to Roll-out
Project scope
Categories
Market research Lead generation Search engine optimization Social media marketingSkills
media strategy project charter marketing social media strategy social media content digital marketing social media marketing business-to-consumer social media search engine optimizationLevel-Up individual students required: (10 students)
Starting February / March 2023
Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:
- We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve:
- We want to be the top ranked Boutique Outplacement and Career Marketing and Career transition firm in Ontario first and next Canada for onsite and virtual outplacement services b2b.
- We want to be the top ranked b2c career transition marketing agency for job seekers and those career pivoting or doing a career changes, or needing help with the jobsearch, resumes, cover letter, Portfolio, Interview Prep or starting a business.
This is a great project for students to improve their social Media or Digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.
We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve:
You will Create a Project Charter for a Social Media strategy and execution document to outline the following:
- Improvements to Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords
- Social media Strategy and Execution requirements to increase the number of followers/likes and share
- Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site
- Creating engaging content for prominent media websites
- You will have the opportunity to complete our newly launch Social Media pages.
A hand selected group of senior managers that will guide you with work learning integrated projects so you come out more competitive for the job marketplace. There are various AI guided support tools to help you. Also, team leaders will give you assistance.
Weekly intern meetings for brainstorming, ideation and seeing how others created and presented their own projects.
Cross-functional team help with other groups as well.
About the company
CareerNiche is the Pioneer in the brand new category of Professional Career Transition Marketing and Organizational Change Management. We perform in the b2b Outplacement Coaching, Training and Consulting Services with Enterprise level Corporations and b2c Career Transition space for job seekers and career driven individuals. On the consumer (b2c) side, we are there for the lifelong career journey, helping driven, career - focused individuals who want to turbocharge their career success through proper personal branding and self-marketing for career, life and work advancements and transition. We prevent clients from living someone else's dreams for their future or being in a job or industry that no longer excites them. Next, with regard to career advancement or job searches or pivots from corporate to entrepreneur, we are there for client's entire career life cycle. CareerNiche recognizes the blurred lines between employees toggling between freelancers or contract gigs. We help clients gain a real advantage. You can help change our clients' careers and lives after job loss.
We are looking to produce our first PR Campaign the second half of 2024.