Markham & Lawrence Community United (MLCU) has recently expanded its operations by establishing a sister non-profit organization, Markham & Lawrence Sports United (MLSU), to manage its sports section. As part of this transition, MLSU seeks to develop an independent identity by redesigning its social media presence. The primary challenge is to create a distinct and professional online persona that reflects a modern sporty look, differentiating MLSU from MLCU. This involves creating new logos, updating branding elements, and ensuring all sports-related content is separated from MLCU’s platforms. The goal is to establish MLSU as an engaging sports-focused organization online, attracting a dedicated audience and enhancing its community presence.

The project deliverables include the creation of a new logo and branding guidelines that reflect a modern sporty aesthetic. Additionally, the team will develop a comprehensive social media strategy for MLSU, including content calendars and platform-specific recommendations. The final deliverable will be a report detailing the steps taken to separate MLSU’s content from MLCU’s platforms, ensuring a clear distinction between the two entities.