Targeted Digital Content Creation
Project scope
Categories
Videography Communications Digital marketing Creative writing Social media marketingSkills
content creation social media digital content pinterest real estateThe objective will be to create content for PE Real Estate Solutions, including video and posts for Facebook, Kijiji, Pinterest, Twitter, LinkedIn, YouTube and Instagram.
We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what messaging and audiences we are targeting.
We have established targeted audiences with specific demographics and profiling, we will help students to understand each of the sectors.
If you are ready to have some fun brainstorming with us, then we'd love to hear from you.
To accomplish this, we expect the student(s) will:
- Have a understanding of each of the social media platforms we use. Understand the different benefits and messaging for each audience. Profiling the audiences with our guidelines. We will focus on only Facebook, Kijiji, Pinterest, Twitter, LinkedIn, YouTube and Instagram.
- Assist with a social media video creation using the material we have currently already created. Making short reels for future campaigns and event/date related messaging.
- Brain storm ideas for various vertical messaging some informative, some funny and direct campaigns.
- Able to create/edit pictures, posts and write tag lines inline with each campaign.
Initial brain storming meetings will be held to establish the parameters for each of the campaigns. Videos, Pictures and access to each of the social media platforms will be provided to assess previous campaign evaluation.
Students will work closely with the primary project manager who will be available for questions on a daily debrief. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.
About the company
PE Real Estate Solutions are a home renovation, new construction, and real estate investment business that works to better the quality of life one home at a time in the Windsor-Essex Area.