Social Media Content Library
Preferred learners
- Canada
- Academic experience or paid work
Categories
Skills
Project scope
- What is the main goal for this project?
-
The goal of this project is to create a library of social media posts that can be used on our social channels, primarily LinkedIn and Twitter.
The student should focus on content collection, creation and organization.
- Posts can be images or videos
- The goal is to find interesting strategies DTC / e-commerce brands are using on social media. Ideally posts that are going ‘viral’ (high volume of views and comments).
- Creative edits, controversial topics, unique campaigns and outside the box approaches are all great to reshare.
- Take screenshots of posts or recordings of videos that brands have shared and created an associated caption for the post.
- Posts can be found by searching through hashtags, trends, ads or pre-built lists. The lesser known the brand, the better.
- What tasks will learners need to complete to achieve the project goal?
-
Students should focus on the following steps:
- Find interesting content on Tiktok and Instagram (more on content research below).
- Save content (video / image) and upload to your dedicated folder. Note: video content can be saved using the record screen option on your phone.
- Add a caption to the post - ie. what is this post about, why is it interesting and bonus for providing a deeper analysis on the post's strategy (why it works / doesn't work).
Deliverables:
- Add at least 75 quality posts to your folder.
- Low quality posts will be omitted at our discretion. Low quality is just poor, uninteresting content. Sure, it’s subjective but poor quality, uninspired content will stand out.
- What is the main goal for this project?
-
The goal of this project is to create a library of social media posts that can be used on our social channels, primarily LinkedIn and Twitter.
The student should focus on content collection, creation and organization.
- Posts can be images or videos
- The goal is to find interesting strategies DTC / e-commerce brands are using on social media. Ideally posts that are going ‘viral’ (high volume of views and comments).
- Creative edits, controversial topics, unique campaigns and outside the box approaches are all great to reshare.
- Take screenshots of posts or recordings of videos that brands have shared and created an associated caption for the post.
- Posts can be found by searching through hashtags, trends, ads or pre-built lists. The lesser known the brand, the better.
- What tasks will learners need to complete to achieve the project goal?
-
Students should focus on the following steps:
- Find interesting content on Tiktok and Instagram (more on content research below).
- Save content (video / image) and upload to your dedicated folder. Note: video content can be saved using the record screen option on your phone.
- Add a caption to the post - ie. what is this post about, why is it interesting and bonus for providing a deeper analysis on the post's strategy (why it works / doesn't work).
Deliverables:
- Add at least 75 quality posts to your folder.
- Low quality posts will be omitted at our discretion. Low quality is just poor, uninteresting content. Sure, it’s subjective but poor quality, uninspired content will stand out.
About the company
- https://moast.io/
- 2 - 10 employees
- Retail, Technology, Consumer goods & services, Marketing & advertising, It & computing
Moast connects shoppers with local product owners to provide honest, authentic and unique shopping experiences. With Moast, shoppers can build trust with brands and feel more confident in their purchasing decisions allowing brands to accelerate their sales cycle. A brand’s loyal customers are their biggest untapped resource. Moast allows brands to build a community around these customers, connecting like-minded people and helping attract new customers.
Portals
