Logo Redesign for I.A.N.
Preferred learners
- Canada
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Our client's company has been serving top-level clients for decades. We would like to update and revamp their existing brand to attract more client (B2B) opportunities.
We would like to work with students to develop a new logo that aligns with the company’s mission and story while providing an appealing design for site users.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company’s story, mission, and vision statements.
- Brainstorming logo ideas that suit our clients' company and providing a rationale for each idea.
- Designing and testing the best logos to garner input.
- Refining and improving logos based on feedback.
- Developing a finalized logo for implementation.
Bonus will be to provide a refreshed UI/UX design for the current site.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of our client's company’s story and vision
- Consideration for a variety of ideas and rationale for their implementation
- Improvement of logo designs based on testing
- Implementing a finalized logo
Bonus steps would include:
- will be to provide a refreshed UI/UX design for the current site using existing content - copy deck will be provided.
Final deliverables should include
- A 10-minute presentation.
- Documentation of design ideas.
- What is the main goal for this project?
-
Our client's company has been serving top-level clients for decades. We would like to update and revamp their existing brand to attract more client (B2B) opportunities.
We would like to work with students to develop a new logo that aligns with the company’s mission and story while providing an appealing design for site users.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company’s story, mission, and vision statements.
- Brainstorming logo ideas that suit our clients' company and providing a rationale for each idea.
- Designing and testing the best logos to garner input.
- Refining and improving logos based on feedback.
- Developing a finalized logo for implementation.
Bonus will be to provide a refreshed UI/UX design for the current site.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of our client's company’s story and vision
- Consideration for a variety of ideas and rationale for their implementation
- Improvement of logo designs based on testing
- Implementing a finalized logo
Bonus steps would include:
- will be to provide a refreshed UI/UX design for the current site using existing content - copy deck will be provided.
Final deliverables should include
- A 10-minute presentation.
- Documentation of design ideas.
About the company
- https://strategicly.ca/
- 2 - 10 employees
- Agriculture, Technology, Energy, Banking & finance, Marketing & advertising
Strategicly is a data-insights-driven boutique agency providing our clients with the tools and resources needed for growth.
Powered by digital intel combined with the judgment of an experienced team dedicated to helping businesses grow, we research, analyze and provide actionable and measurable strategies to create engaging experiences for our clients and their customers across a broad and constantly evolving digital ecosystem, from concept through activation.
We create awareness for businesses by telling their story the right way, to the right audience, at the right time, across the right channels, ensuring we provide actionable insights impacting critical decision-making, every step of the way.