Market Research
Project scope
Categories
Market research Competitive analysisSkills
market positioning target market brand positioning market research. In order to establish a distinct market position within our industry, we aim to gain a deeper understanding of both our target market and the broader market.
We are interested in working with students to carry out market research.
For the students, this will entail a number of steps, such as:
- become acquainted with the principles, goods, and services of our business.
- investigating the possibilities and target markets.
- investigating the market and the competitive environment.
- suggesting tactics to strengthen our brand, positioning, goods, and services.
Additional phases in the procedure would be as follows:
suggesting tactics to set oneself apart from the competition.
At the conclusion of the assignment, students ought to exhibit:
familiarity with the goods and services offered by our business
Knowledge of our target market's size and potential
knowledge about our sector and rivals
suggestions for tactics to enhance the services provided by our business
Additional actions would be:
Determining the competitive advantages of our organization
Final outputs must to comprise
- a concluding analysis.
- a demonstration.
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our products and services
- Our current understanding of the market
- Input on choices, problems or anything else the students might encounter.
About the company
A independent music label that is looking to have Tamil music reach global heights and recognition.