Almost 90% of households in St. James Town in Toronto have faced food insecurity. The St. James Town Community Cooperative tackles the longstanding issue of food accessibility in this diverse community, with its OASIS Community Food Hub that provides healthy, culturally appropriate food to those in need.

The OASIS Community Food Hub is developing an online marketplace to increase access to healthy, affordable, culturally appropriate food, including produce sourced from local eco-farmer partners, for low-income households in the community.

Based on the Open Food Network platform, the OASIS Good Food Buying Club has a customer facing online store for members to buy a monthly $50 subscription for healthy food.

The main goal of the project is to increase Oasis Good Food Club sales of Good Food Subscription Bundles. The Sales Associate will be responsible for marketing and selling the subscription bundles, tracking and analyzing sales, testing new marketing campaigns, and exploring opportunities to add value to the company's sales goals.

The key metric for the sales team is number of customers of the $50 per month good food subscription bundle

The tasks that learners will need to complete to achieve the project goal include:

- Marketing Oasis Good Food Club Subscription Bundles to interested leads

- Selling Oasis Good Food Club Subscription Bundles to qualified prospects and turning them into OASIS customers

- Tracking and analyzing subscription sales across the marketing workflows and advertising campaigns

- Using a Lean Methodology to test new marketing campaign and sales pitches

- Keeping promotional materials ready

- Planning sales events by assembling and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists

- Updating job knowledge by participating in educational opportunities and finding competitive products

- Accomplishing organizational goals by accepting ownership for accomplishing new and different requests

- Exploring opportunities to add value to job accomplishments

The outcome of the assignment is increased number of OASIS customers buying $50 per month good food subscription bundles.

Final deliverable outputs should include A report on the number of new customers per marketing campaign. and sales strategies that resulted in increased customers.

Intermediate output after each biweekly sales sprint is a memo with the number of new customers obtained during that sprint, and brief analysis of the marketing campaign. and sales strategies that resulted in increased customers, with recommendations for improvements in the next sprint.

the Sales team will mentor the sales associate with regular meetings, at least weekly and with access to support on Slack channels and Signal channels