Boosting Brand Awareness and Traffic Through Blog Posts

Closed
Brazily Fitness Inc.
Ottawa, Ontario, Canada
Mariana Santos
CEO
(187)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Search engine optimization Copy writing
Skills
brand awareness blog posts boosting social media search engine optimization
Project scope
What is the main goal for this project?

The goal of this project is to increase brand awareness, improve SEO, and increase traffic to the website for Brazily Fitness Inc. This will involve several different steps for the students, including:


- Researching and analyzing current SEO practices and trends.


- Writing blog posts that are SEO-friendly and engaging.


- Optimizing blog posts for search engine visibility.


- Creating and managing a content calendar.


- Promoting blog posts on social media.


- Tracking and analyzing blog post performance.


What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:


- Understanding of SEO practices and trends.


- Ability to write SEO-friendly and engaging blog posts.


- Ability to optimize blog posts for search engine visibility.


- Ability to create and manage a content calendar.


- Ability to promote blog posts on social media.


- Ability to track and analyze blog post performance.



Final deliverables should include:


- At least 20 blog posts.


- A content calendar.


- A report analyzing blog post performance.


Supported causes
Good health and well-being
About the company

We offer certification programs to help group fitness instructors advance their careers, make more money doing what they love and transform more lives through the magic of Brazilian music, dance, fitness and lifestyle. We just recently launched our first certification program, Brazily Dance. Brazily Dance is Brazilian dance fitness program that's all about boosting confidence and helping you feel amazing in your own skin. We are still really struggling with getting enough visibility for our brand and getting people interested in taking classes with us (either in person or online) or signing up to become instructors (which is the main goal).