Fledglings' Flight Marketing Plan
Project scope
Categories
Advertising Customer segmentation Marketing strategySkills
target market competitive analysis marketing market research marketing planning marketing strategies research new product developmentThe main goal of this project is to create a comprehensive marketing plan for Adventuretown Toy Emporium's new product, Fledglings' Flight (https://www.fledglingsflight.com). This plan should include research into the target market, competitive analysis, and strategies for marketing the product.
To complete this project, learners should complete the following tasks:
- Conduct market research to identify the target market for Fledglings' Flight.
- Analyze the competitive landscape and identify potential marketing strategies.
- Develop a comprehensive marketing plan for Fledglings' Flight, including budget, timeline, and tactics.
- Create a presentation to present the marketing plan to Adventuretown Toy Emporium.
Adventuretown Toy Emporium will meet with learners for 1 hour every week virtually to discuss the progress of the Fledglings' Flight Marketing Plan project, answer questions, provide feedback, and discuss deliverables. Learners will have access to the app, website, newsletter platform, social media accounts, analytics, brand collateral, and any required data.
Supported causes
Good health and well-beingAbout the company
Adventuretown Toy Emporium cultivates children's curiosity by learning through play with hands-on activities that stimulates the minds of our future Scientists, Designers, Makers, Thinkers, and Storytellers.
Fledglings' Flight is their newest project. (https://www.fledglingsflight.com) It is an app and customized subscription box for parents of children 0-3 years old to help optimized their child's development with play-based activities, milestone-tracking, resource library, and monthly Toolbox tailored to each child's developmental needs whether they are delayed, on-track, advanced, or asynchronous.