Awareness Contest Design

Closed
Ofori
Cambridge, Ontario, Canada
Daniella Addison
Owner
(54)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Community engagement Event planning Social media marketing
Project scope
What is the main goal for this project?

Our organization is passionate about promoting the love for one's natural hair and dark skin complexions We ​​want to increase awareness about skin bleaching, chemical hair relaxing and colorism.

We want to work with students to design an awareness contest where contestants promote our cause and win rewards.

This will involve several different steps for the students, including:

  • Familiarizing themselves with our organization’s goals and campaigns.
  • Designing the contest structure and assessment criteria.
  • Creating materials to promote the contest.
  • Running the contest online and collecting submissions.
  • Recommending ideas for future awareness campaigns.

Bonus steps in the process would also include:

  • Assisting in assessing submissions and selecting winners.
What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:

  • Familiarity with our goals and campaigns
  • Design of an awareness contest
  • Creation of promotional materials
  • Collection of contest submissions

Bonus steps would include:

  • Assessing submissions and selecting winners
  • Recommending ideas for future events

Final deliverables should include

  • A 10-minute presentation.
Supported causes
Good health and well-being
About the company

Ofori Beauty's mission is to create a society that is aware, informed, knowledgeable and equipped to make informed decisions about the products and processes marketed to BIPOC consumers that harm and hurt, while taking away from their natural state of beauty. We hope to enhance the confidence and quality of life of BIPOC consumers struggling with caring for their hair and skin with our safe and affordable products.