eHacks needs two types of marketing over the next few months:

1) Recruitment marketing, focused on recruiting volunteers to execute on our new operational aspirations.

2) General marketing, focused on recruiting student volunteers to participating in our new operations.

Your role is to select one of these marketing goals and build a marketing plan to achieve it. This includes the price of our offerings (i.e. how much we pay our employees, how much we charge for events), places our products/services can be found, the unique value proposition of the services we offer, and how they should be promoted.

Students will need to conduct market research and experiment with several iterations of their marketing plans. Marketing efforts must be accompanied by specific, measurable, attainable, relevant, and timely metrics that can be used to track the success of the venture.

The final deliverable will be a presentation or document that outlines the plan and the accompanying metrics.

eHacks will meet with students at least weekly, for an hour, to answer questions and track progress. eHacks will provide students access to eHacks' Google Workspace accounts, which has our past workshops since our first event. Students will be expected to keep these files confidential.