Cheerfetti is an online gift shop offering gift boxes for both personal and corporate gifting. Our goal is to increase our reach to our ideal customers through inclusion of articles highlighting our business in print, electronic media, and gift guides within Canada, primarily publications targeting eastern Canada.

By the end of the project, students should demonstrate:

• Familiarity with our target market, products and services
• Proficiency with generating ideas for news releases
• Proficiency with establishing contacts in news and other media outlets
• Proficiency with writing media releases
• Reliable and effective communication (oral and written)
• Successfully meeting project deliverables

Final deliverables include:

• A list of viable ideas for news releases
• A list of relevant print and electronic media for potential inclusion
• Inclusion in two print or electronic news outlets within Canada (ideally central or Eastern Canada)
• Inclusion in two Canadian gift guides

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our products and services
• Our current marketing strategies
• Feedback on their work and suggestions for any problems they may encounter

Payment for project: Payment by funder (Riipen) C$1,400.00 upon project completion.