Market Research

Closed
Edventive
Toronto, Ontario, Canada
Jonathon Bloomfield
Founder
(22)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Market research Competitive analysis
Skills
target market market research
Project scope
What is the main goal for this project?

We want to better understand teachers and the overall EdTech market, so we can uniquely position ourselves within our industry.

We would like to collaborate with students to conduct market research involving:

  • Familiarizing themselves with our company’s values, products and services.
  • Researching our target market and market potential.
  • Researching the industry and competitive landscape.
  • Recommending strategies to improve our positioning, brand, products and services.

Bonus steps in the process would also include:

  • Recommending strategies to differentiate ourselves from our competition.
What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:

  • Familiarity with our company’s products and services
  • Understanding of our target market and market potential
  • Understanding of our industry and competitors
  • Suggesting strategies to improve our company’s services moving forward

Final deliverables should include

  • A final report.
  • A presentation.
About the company

Teacher burnout is a huge problem and we've experienced it first hand!

We're an early-stage EdTech startup building simple software to help teachers reclaim their time by streamlining and automating their menial administrative tasks like marking, student feedback and reporting.

Our focus for the coming months is a mix of customer discovery, brand awareness and product development. We can't wait to have you helping out!