Revyl AI is seeking to enhance its lead qualification process for its B2B software products. The goal of this project is to develop a comprehensive strategy that effectively identifies and qualifies potential leads, ensuring that the sales team can focus on high-potential prospects. The project will involve analyzing current lead qualification methods, researching best practices in the industry, and proposing a refined approach tailored to Revyl AI's target market. Learners will apply their knowledge of sales processes, data analysis, and market research to create a strategy that aligns with Revyl AI's business objectives. The project will be completed by a team of students from a business or marketing program, utilizing their skills in sales and market analysis.

The deliverables for this project include a detailed report outlining the proposed lead qualification strategy, a presentation summarizing the key findings and recommendations, and a set of criteria for evaluating potential leads. Additionally, the team will provide a flowchart or process map illustrating the new lead qualification process. These deliverables will equip Revyl AI with actionable insights to improve their sales efficiency and effectiveness.