Marketing Strategy Plan Xero Doc Convert
Project scope
Categories
Market research Competitive analysis Market expansion Product or service launch Sales strategySkills
marketing strategies target market value propositions xero (accounting software) marketing accountingWe want students to help us build a marketing strategy plan to grow and engage our target market: Xero Cloud Accountant Partners. We’d like to know how we can maximize use of different channels and get recommendations to improve our messaging. This is for our application Xero Document converter. The application takes PDF bank and credit card statements and converts them to a pre-programmed CSV file that is ready to upload into Xero Cloud Accounting organizations.
The main questions we’d like students to help us answer are the following:
- How do students currently perceive our brand and marketing, based on publicly available information about our company?
- What channels should we utilize for promotion, including ones we are not currently using?
- What budget is appropriate for advertising, given our goals?
- What is the best message to explain our value proposition?
- Do different geographic areas require a different message and image?
- What is the best approach for our target, direct contact (ie; phone, email), advertising or introduction via community event.
- What is the best online platform to reach our target market.
About the company
We started as an accounting and bookkeeping firm and realized that the system most accountants and bookkeepers were using had some shortcomings. First was an effective backup and restore service for Xero cloud accounting and then solving the age-old problem of tedious data entry. So we created software to solve these problems and are going to market very soon with your teams help.