Autism Speaks Canada brand campaign
Preferred learners
- Canada
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Autism Speaks Canada is a national Canadian charitable organization with the vision to create inclusive communities where all autistic Canadians can reach their full potential. The project will focus on assisting the marketing department at Autism Speaks Canada in creating digital assets for use in the brand campaign like walk, Life on a Spectrum, Bubbly, Giving Tuesday and more.
- What tasks will learners need to complete to achieve the project goal?
-
Design
o Creating graphics for programs and social media that follow guidelines
o Creating variations of graphics
o Editing videos
o Working on emails
o Website updates
o Monitoring social media
o Aiding in awareness and spotlight campaigns
· Campaign Management:
o Support Marketing Director in developing marketing planning decks for key campaigns (End of Year, Giving Tuesday, Autism Awareness Month etc.)
o Support Marketing Director to coordinate social media posting, monitoring and responses to inquiries.
· Tracking and Reporting:
o Support Marketing Director to track and report monthly activity for social media, email performance, and website KPIs using Google Analytics, Facebook Insights, Twitter Analytics and Hootsuite Analytics
- What is the main goal for this project?
-
Autism Speaks Canada is a national Canadian charitable organization with the vision to create inclusive communities where all autistic Canadians can reach their full potential. The project will focus on assisting the marketing department at Autism Speaks Canada in creating digital assets for use in the brand campaign like walk, Life on a Spectrum, Bubbly, Giving Tuesday and more.
- What tasks will learners need to complete to achieve the project goal?
-
Design
o Creating graphics for programs and social media that follow guidelines
o Creating variations of graphics
o Editing videos
o Working on emails
o Website updates
o Monitoring social media
o Aiding in awareness and spotlight campaigns
· Campaign Management:
o Support Marketing Director in developing marketing planning decks for key campaigns (End of Year, Giving Tuesday, Autism Awareness Month etc.)
o Support Marketing Director to coordinate social media posting, monitoring and responses to inquiries.
· Tracking and Reporting:
o Support Marketing Director to track and report monthly activity for social media, email performance, and website KPIs using Google Analytics, Facebook Insights, Twitter Analytics and Hootsuite Analytics
Supported causes
About the company
- https://autismspeaks.ca
- 11 - 50 employees
- Non-profit, philanthropic & civil society
Autism Speaks Canada is dedicated to enhancing lives today and accelerating a spectrum of solutions for tomorrow by supporting and working with community partners; enhancing resources and services; increasing understanding, acceptance and inclusion of people with autism spectrum disorder; and advancing research into causes and better interventions for autism spectrum disorder and related conditions.
Portals
