Reya Health aims to enhance its brand visibility and user engagement through a comprehensive digital marketing strategy. The project focuses on leveraging social media platforms, content marketing, and search engine optimization to build a strong and scalable brand presence online. By analyzing current trends and user behavior, the project seeks to develop targeted campaigns that resonate with the audience and drive user growth. The goal is to create a cohesive online presence that aligns with Reya Health's mission of contributing to meaningful health outcomes. The project will involve researching competitors, identifying key performance indicators, and crafting a strategic plan that can be implemented within a limited timeframe. This initiative provides learners with the opportunity to apply their knowledge of digital marketing and analytics in a real-world context.

The project deliverables include a detailed digital marketing strategy document outlining the proposed campaigns and tactics. Additionally, learners will create a content calendar for social media and blog posts, along with a set of key performance indicators to measure success. A presentation summarizing the strategy and expected outcomes will also be prepared for Reya Health's review. These deliverables will provide a comprehensive roadmap for enhancing Reya Health's online presence and user engagement.