Digital Content Creation | A Work-Life Balance Workbook/Video Series

Closed
Trendspire Inc.
St. Catharines, Ontario, Canada
Dianne Clark
CEO
(1)
2
Project
Academic experience
120 hours per learner
Learner
Canada
Intermediate level

Project scope

Categories
Videography Digital marketing Sales strategy Creative writing Social media marketing
Skills
content creation coaching digital transformation newsletters consulting digital content creation marketing management
Details

We recently pivoted our Agency after 20 years of supplying Business and Digital Transformation consulting, to focus on 'Fostering work-life balance for better health, more time for quality pursuits and professional effectiveness.' We provide coaching and consulting to individuals (Business owners, CEOs, senior managers) and Organizations.

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization.

We have authored a Work-Life Balance Framework consisting of 5 Topic Areas, which we wish to turn into a Workbook/Video Series.

  1. Lifestyle Policies
  2. Household/Family Management
  3. Wellness Goals
  4. Productivity Skills
  5. Workstyle Policies

Ultimately, to use as a go-to marketing tool.

If you like the sound of this project and are ready to tackle this challenge with us, then we'd love to hear from you.

Deliverables

To accomplish this, we expect the student(s) will:

  • Expand on our Work-Life Balance Framework and write content and scripts for email newsletters/sequences and other content pieces on related topics.
  • Assist with the engagement pipeline and social media launch for this campaign.
  • Identify media outlets that are most beneficial to sharing our story
Mentorship

Students will work closely with the CEO who is supervising and available for questions. This may include special access and will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.

About the company

Company
St. Catharines, Ontario, Canada
Business services, Hospital, health, wellness & medical, Human resources & recruitment

We recently pivoted our Agency after 20 years of supplying Business and Digital Transformation consulting, to focus on 'Fostering work-life balance for better health, more time for quality pursuits and professional effectiveness.' We provide coaching and consulting to individuals (Business owners, CEOs, senior managers) and Organizations.