Digital Content Creation - IB Programs Phrase 1 of 3
Project scope
Categories
Communications Digital marketing Creative writing Social media marketingSkills
marketing strategies content creation newsletters marketing digital content creation communication digital marketing social mediaWe would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization.
The student will be trained and then requested to provide a proposal for digital marketing strategy, and then put it into execution. Project will be broken into 3 phrases. Phrase 1 is going to be mainly training and communication, and then proposal drafting and accounts set up.
Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.
To accomplish this, we expect the student(s) will:
- Provide a marketing strategy proposal
- Write blog articles, email newsletters/sequences and other content pieces on assigned topics
- Assist with a social media video launch to promote our organization
- Evaluate recent successful user-generated campaigns, preferably in our sector
- Identify media outlets that are most beneficial to share our story
Students will work closely with the primary project manager who is supervising and available for questions. They will be constantly monitored with review session to provide further clarification, guidelines, and training.
About the company
DIVERSITY THROUGH INCLUSIVITY
Founded in the Canadian tradition of multiculturalism and rooted in enduring humanistic values, City Vancouver Academy High School welcomes and affirms the dignity of all human beings. The work of strengthening equity and inclusivity requires deep listening with open hearts and open minds. We honor and affirm the experiences of our students, faculty, and staff as critical to building a more inclusive and beloved community. Finally, we take our moral responsibility seriously: to prepare our students to work together as global citizens committed to ongoing civil discourse, to aspire, to transform their worldview. BC Education Register Number: 03896889