Rx Outreach, a non-profit digital pharmacy, has limited capacity and needs to improve our website so that people who struggle with illness and poverty can find our services and more easily order their medications. Our mission to provide free and affordable medication to uninsured and under-insured people earning less than 400% of the Federal Poverty Level.

Since 2010 Rx Outreach has tried to keep our affordable medication program as simple as possible by listing all our prices on the website, including free shipping, and having no hidden fees. However, over the years our website has become cluttered and needs data-backed re-designs and enhancements to reflect an updated style and more intuitively help people to enroll and order their medications

We would like a group of students to review our website and help optimize and improve its functionality and appeal.

Project Scope:

Plan and develop a website enhancement strategy.

• Meet with Rx Outreach senior staff to understand how patients enroll and order from Rx Outreach
• Analyze current website and website of 2 or 3 direct for-profit competitors
• Develop a plan that outlines a strategy and provides recommendations for optimization of website

Redesign the front page of the website so that it is informative for potential patients and functional for existing patients

Implement at least two other recommendations from the website enhancement plan

Our Marketing Director and other senior team members will work directly with the team to assure that they have all the tools and information needed for a successful project.