Digital Marketing Strategy

Closed
Pineapple Socials
Toronto, Ontario, Canada
DW
Founder
(38)
4
Preferred learners
  • Ontario, Canada
  • Academic experience
Categories
Digital marketing Social media marketing
Skills
target market digital marketing social media
Project scope
What is the main goal for this project?

We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.

The main questions we’d like students to help us answer are the following:

  • How should we promote our company?
  • What social media channels should we utilize?
  • What budget is appropriate for advertising?
  • What messaging should we use?

Students will also get the chance to implement their strategies by helping us run Instagram pages.

What tasks will learners need to complete to achieve the project goal?

Final deliverables can come in the form of a report and/or presentation.

Manage at least on social media page during the span of the internship.

About the company

🍍 Pineapple Socials is a global brand with presence at 50 schools in the US, UK, and Canada that provides a platform for 50,000+ incoming university and college students to meet each other, ask questions, and prepare for the next chapter of their lives, before arriving on campus.