Recruitment Video Production
Project scope
Categories
Videography Communications Public relations Talent recruitmentSkills
post-production storyboarding editing brainstorming scriptingOur platform RobotsAfrica.org matches North American mentors to African teachers to help guide them as the teachers learn robotics and attempt to bring it into their classrooms to teach to their students. Recruiting mentors is increasingly difficult especially because as a non-profit, we ask that the mentors cover the costs for the African teachers, which includes buying a robotics kit and paying for access to a 6-month online course. We are looking to make a vibrant, compelling recruitment video for teachers to sign up, but more importantly to get more mentors onto the platform. Through this project, students will script, produce and edit a video showcasing our organization's strong culture and values, encouraging candidates to apply.
Tasks may involve:
- Brainstorming various ideas for the video structure and content, and creating a storyboard for what the video will look like.
- Using existing interviews we have with teachers that have already gone through RobotsAfrica training.
- Creating a compelling script promoting our company culture and values.
- Putting together a proposal for (whoever is running the project)including the storyboard and script.
- Meeting with (whoever is running the project) to discuss the proposal, and making any changes necessary.
- Filming and editing the final video.
By the end of the project, students should complete the following list of activities. Students should have:
- Constructed a storyboard showcasing the various shots, scenes or segments of the video.
- Written a compelling script highlighting the non-profits' culture and values.
- Submitted a proposal for the video including the storyboard, script and a short write up of the ideas and thought process behind it.
- Met with our team to discuss the proposal and make any changes necessary.
- Filmed any remaining video that is required and completed post-production editing.
Final deliverables should include
- A completed 1-2 minute recruitment video to be shown to potential applicants to the platform.
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- What are RobotsAfrica.org's values and how do we promote them?
- Are there any specific points, or segments that should be mentioned/included in the video?
- Input on choices, problems or anything else the students might encounter.
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