Market Validation Study

Closed
Main contact
The Ice Box
St. Thomas, Ontario, Canada
Owner
3
Project
80 hours per learner
Learner
Ontario, Canada
Advanced level

Project scope

Categories
Marketing strategy Market research Sales strategy
Skills
target market marketing strategies marketing market research sales
Details

We are looking to gain a better understanding of out target market to ensure we are positioning ourselves in the right segment, offering effective benefits, and creating the best marketing messages.


To accomplish this, you could focus on providing:

  • A complete analysis of our current offerings, our target market, and the positioning of our brand.
  • Conducting empirical interviews and/or questionnaires for feedback on our brand, product, service, etc.
  • Executing further market research to develop a comprehensive report of our target market.


We will provide you with access to organizational assets that support the project, including personnel, marketing strategies, marketing and sales collateral, etc.

We hope to gain a comprehensive understanding of our target market and how we can better satisfy their needs. We would like recommendations on how to improve our positioning, brand, and products to better suit the market.


Deliverables
No deliverables exist for this project.
Mentorship

I provide extensive accounting and finance experience to be tied in with the market research

I am available remotely nearly anytime as I work all hours of the day. My management team at the store will be available as well.

About the company

Company
St. Thomas, Ontario, Canada
11 - 50 employees
Retail, Hospitality

The Ice Box is a local ice cream and gelato shop and now an operator of city of St.Thomas concession booth doing food and treats.

Additionally we have The Ice Box Event Fund; a not for profit arm that allows us to host events for the community and allow them to grow every year