Digital Marketing for Product Launch
Project scope
Categories
Customer segmentation Digital marketing Search engine optimization Product or service launch Marketing strategySkills
performance analysis marketing strategies target audience planning digital marketing market research email marketing social media marketing pay per click social mediaWe are looking for enthusiastic and creative individuals to join our team and help us grow our online presence.
As a Social Media Intern at CofiLife, you will gain hands-on experience in managing and growing our social media presence. This internship offers a unique opportunity to work in a vibrant and innovative environment, developing your skills in content creation, social media management, and market research.
Content Creation: Design and produce engaging content for various social media platforms (Instagram, Facebook, Twitter, TikTok, LinkedIn) using tools like Canva, Adobe Creative Suite, or other relevant software.
Account Management: Schedule and post content across social media channels, monitor engagement, respond to comments and messages, and grow our follower base.
Market Research: Conduct research on industry trends, competitor activities, and audience preferences to inform content strategy and marketing decisions.
Analytics: Track and analyze social media performance metrics to measure the success of campaigns and identify areas for improvement.
Collaborate: Work closely with the marketing team to brainstorm and implement new ideas and strategies for social media growth and engagement.
Requirements:
Passion for social media and content creation.
Proficiency in Canva and Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, etc.).
Strong written and verbal communication skills.
Creative mindset with an eye for design and detail.
Ability to work independently and manage multiple tasks simultaneously.
Willingness to learn and adapt to new tools and technologies.
Familiarity with social media analytics tools is a plus.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
Good health and well-beingAbout the company
CofiLife is an innovative food and beverage company which upcycles Coffee Fruit, a traditionally discarded byproduct of coffee production.
Our mission is to revolutionize the food industry by harnessing the untapped potential of coffee fruit. We aim to offer products that are not only beneficial for personal health but also contribute positively to the global environment. Our goal is to reduce waste in the coffee industry, promote sustainable agricultural practices, and provide our customers with high-quality, nutritious, and tasty food options.