The main goal of this project is to generate leads for Progress AI, a company that uses AI to streamline the report card comment process. This will involve several different steps for the students, including:

- Researching and identifying potential customers for Progress AI.

- Developing a lead generation strategy.

- Creating marketing materials and campaigns to reach potential customers.

- Tracking and analyzing the effectiveness of lead generation efforts.

- Optimizing lead generation efforts based on data analysis.

By the end of the project, students should demonstrate:

- Understanding of the target customer base for Progress AI.

- Development of a lead generation strategy.

- Creation of marketing materials and campaigns to reach potential customers.

- Tracking and analyzing the effectiveness of lead generation efforts.

Bonus steps would include:

- Optimizing lead generation efforts based on data analysis.

Final deliverables should include:

- A written report outlining the lead generation strategy and results.

- All marketing materials and campaigns used for lead generation.

1. Orientation and Introduction:

• Provide a comprehensive orientation to familiarize the student with your company's culture, values, and key personnel.
• Introduce them to their team members and assign a mentor or buddy for ongoing support.

1. Clear Project Briefing:

• Clearly outline the project objectives, deliverables, and timelines.
• Explain how this project aligns with the company's goals and its significance.

1. Training and Resources:

• Offer training sessions to cover essential skills and knowledge specific to the project.
• Ensure access to all necessary resources, tools, and documentation.

1. Regular Check-ins and Feedback:

• Schedule regular meetings to track progress, address challenges, and provide guidance.
• Offer constructive feedback and encourage the student to share their insights and questions.