SEO Optimization for Progress AI

Closed
Progress AI
Vancouver, British Columbia, Canada
liam lytton
Employer
(11)
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Communications
Skills
search engine optimization meta tags google analytics performance reporting auditor's report content strategy keyword research off-page optimization (seo) web site analysis backlinks
Project scope
What is the main goal for this project?

The main goal for the project is to improve the search engine optimization (SEO) for Progress AI's website in order to increase organic traffic and visibility. This will involve several different steps for the learners, including:


- Conducting a comprehensive SEO audit of the website to identify areas for improvement.


- Researching and selecting relevant keywords for the AI and education industry.


- Optimizing on-page elements such as meta tags, headings, and content for the selected keywords.


- Building high-quality backlinks from relevant websites to improve domain authority.


- Monitoring and analyzing website performance using tools like Google Analytics and Search Console.


- Creating and implementing a content strategy to attract and engage the target audience.


What tasks will learners need to complete to achieve the project goal?

By the end of the project, learners should complete the following tasks:


- A detailed SEO audit report with recommendations for on-page and off-page optimization.


- A list of selected keywords and optimized on-page elements for the website.


- A backlink profile with acquired high-quality backlinks from authoritative websites.


- Monthly performance reports and analysis of website traffic and keyword rankings.


- A content strategy plan with topics and formats to be published on the website.



Final deliverables should include:


- All SEO audit reports, keyword research, and content strategy documents.


- A presentation summarizing the implemented SEO strategies and their impact on website performance.


About the company

Make Progress AI is an all-in-one feedback platform designed to streamline the process of providing meaningful and personalized feedback to students. It reduces the time educators spend on administrative tasks while enhancing the quality of feedback students receive.