PROJECT DESCRIPTION/DESCRIPTION DU PROJET:

YagnotTech Inc. Doing-Business-As "Dinify" feels proud to be a part of this program and to get an opportunity to work with diverse communities across Canada. We are always curious for opportunities to work with magnificent minds like you and inclusivity is our core belief. Training and clarity of requirement is taken very seriously within our organization and therefore we make sure everyone working with us has a clear direction and not feel unguided. We strive hard to offer best learning experiences to our Intrapreneurs using the modern tools and technology and offer live experiences and platform that would help generate entrepreneurial spirit within our Intrapreneurs. Our mission is to transform the restaurant hospitality industry with the affordable, state of the art and next generation technology that we are building and we are excited to work with you to bring our technology at the disposal of all the local restaurants around our community.

KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:

Marketing Professional Activities:

• Assist with development of brand strategy and brand voice to support sales initiatives
• Drafting a strategy for use of paid media advertising
• Marketing procurement research
• Basic graphic design work
• Creation of a style guide for internal use
• Content development including: social media posts, and blog posts
• Copywriting
• Interviewing staff or industry experts for content creation

Sales Professional Activities:

• Lead generation
• Drafting elevator pitches
• Drafting slide decks for pitch presentations
• Drafting guidelines for resolving customer complaints and inquiries

IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:*

• Marketing Professional (3 roles)
• Sales Professional (2 roles)

All projects will begin on a first come, first serve basis, which cohorts are you + your team ABLE to participate in? Please list all that apply.

• December cohort - December 6 to January 21 / Cohorte de décembre - 6 décembre au 21 janvier
• January cohort - January 3 to February 18 / Cohorte de janvier - 3 janvier au 18 février
• February cohort - February 7 to March 25 / Cohorte de février - 7 février au 25 mars

TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT:

• 70 Hours

WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE?/QUEL EST LE NOMBRE MAXIMUM D'ÉTUDIANTS QUE VOTRE PROJET PEUT ACCUEILLIR?

• 5

PROJECT MENTOR NAME: Karan Tongay

EMAIL ADDRESS: karantongay@dinify.io

The mentorship and supervision will involve direct training and live exposure to setting up marketing and sales framework at Dinify. Since we will be establishing our sales and marketing framework from scratch our team will be helping students to research and adopt the modern tools for marketing and sales and at the same time point to essential learning materials to improve their understanding and gain skills while applying the knowledge. We will be meeting every week for individual feedback and to know if student is facing any challenges. At the end of every week, there will be work evaluation and the evaluation metrics shall be made clear at the beginning of the project. Besides mentor, students will also have support from rest of the team to address any of their questions.