Intrapreneurship Project Title: Business Development

This project accommodates: 5 students

Time commitment per student: 70 hours per student

Key Project Activities

• Vendor Recruitment
• On-boarding support
• Generating leads
• Analyzing and improving business development and recruitment process (ie. social media, website)
• Analyzing sales and communications strategies and providing recommendations
• Creating recruitment-oriented multimedia marketing materials (website content, videos, flyers, posters, posts)

Final Project Deliverables

• Lists of leads
• Recruited and on-boarded vendors
• Process optimization blueprint
• Recruitment-oriented multimedia marketing materials

Project Mentor Name: Michael Mastrella

Additional Information

Our e-commerce ecosystem connects consumers with their local producers and suppliers of fresh food and other artisanal products. We work with entrepreneurs and small businesses to help get their unique, high quality products more known by consumers. Our vision is to make fresh, unique and wholesome local products more available and accessible.

We are looking to more effectively engage and communicate with new vendors, as well as grow our business and our brand by improving our platform and services to drive high conversion and customer retention. Some questions that could be answered to help us do this include:

• How do new vendors discover us?
• What messaging works most effectively when reaching out to new vendors?
• Does our digital marketing strategy communicate our brand and offering effectively?
• What can be improved in our outreach and marketing process to attract the types of businesses we’re looking for?
• What multimedia materials can be created for the website to make it easier to understand the brand and our offering?
• What can be improved in our on-boarding and support processes to retain businesses and ensure their success?
• What more should we offer to increase revenue streams for our business and success for our partners?

We look forward to working with you and growing together!

We will provide a dedicated contact who will be available to answer emails and calls over the duration of the project. We will be available to connect and provide feedback as necessary, as well as for information exchange.