The primary goal of this project is to undertake a comprehensive brand refresh for Small Business Big Plans coaching business. The objective is to elevate and sophisticate the brand, aligning it with high-tier offerings while honouring the vital role of mothers. The refreshed brand should strike a balance between approachability and aspiration, creating a cohesive and visually stunning identity.

The current brand may not fully reflect the high-tier offerings of Small Business Big Plans and may lack the aspirational and approachable elements necessary for connection with the target audience. The outcome sought is a brand that not only communicates the business's elevated status but also resonates with mothers, conveying a sense of understanding, support, and aspiration. The goal is to have a brand that attracts, engages, and retains the desired clientele while maintaining a strong connection to the core values of motherhood.

To successfully achieve the project goal, students will need to complete the following tasks:

Brand Strategy Session:

• Conduct a thorough analysis of the current brand, identifying strengths and areas for improvement.
• Engage in a collaborative brand strategy session to define the core values, target audience, and desired brand personality.

Logo Design:

• Develop a collection of primary and secondary logo designs that reflect the elevated and sophisticated essence of Small Business Big Plans.
• Ensure that the logos convey both professionalism and a sense of approachability.

Brand Visual Elements:

• Create a custom brand color palette that aligns with the high-tier offerings and resonates with the emotions and aspirations of mothers.
• Select brand fonts that complement the overall aesthetic, balancing readability with a touch of elegance.

Visual Assets:

• Curate a stock photo bank that includes images portraying a blend of professionalism, motherhood, and aspiration.
• Develop social media covers and posts that align with the brand's refreshed identity, ensuring consistency across all platforms.

Brand Guidelines Document:

• Compile a comprehensive brand guideline document that outlines the proper usage of the new brand elements.
• Include guidelines on logo placement, colour usage, font specifications, and overall visual consistency.

By completing these tasks, students will contribute to transforming Small Business Big Plans into a visually appealing, sophisticated, and approachable brand that resonates with both high-tier clientele and mothers, fostering a deeper connection and engagement.

To ensure the success of students undertaking the Small Business Big Plans Brand Refresh project, we are committed to providing robust support and mentorship throughout the entire process.

1. Ongoing Communication and Feedback:

• Regular and open communication channels will be established to keep students informed about project updates, timelines, and milestones.
• Scheduled feedback sessions will provide a platform for constructive input, addressing queries, and refining project elements in real-time.

2. Access to Accounts and Programs:

• Students will be granted access to all necessary accounts and programs required for the project, including graphic design software, collaboration tools, and any additional resources essential for the brand refresh.
• Clear guidance on tool usage will be provided, ensuring students have the resources needed to execute their tasks efficiently.

3. Dedicated Staff Time:

• A dedicated staff member or mentor will be available to provide guidance, answer questions, and offer insights throughout the project duration.
• Regular check-ins will be scheduled to assess progress, address challenges, and provide additional support as needed.