Market Analysis and Strategy Development for EduTutor

Open
EduTutor
Toronto, Ontario, Canada
CEO
(161)
4
Project
Academic experience
120 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Data analysis Market research Customer segmentation Marketing strategy Marketing analytics
Skills
marketing strategies customer acquisition management resource allocation market analysis marketing return on investment quantitative data analysis research
Details

EduTutor, a tutoring company, seeks to optimize its resource allocation and marketing strategies to better serve students in need of tutoring services. The project involves researching both qualitative and quantitative data to identify the geographic locations of students who require tutoring, the subjects they need help with, and their willingness to pay for these services. Additionally, the project aims to determine other critical factors that will help EduTutor concentrate its resources effectively. The team will also research various marketing methods used in the tutoring industry, analyze conversion rates, and calculate the return on investment (ROI) for different marketing tools. The ultimate goal is to develop a comprehensive marketing strategy that maximizes customer acquisition and optimizes resource allocation.

Deliverables

1. A detailed report on the geographic locations and subjects where tutoring is most needed, including willingness to pay.


2. An analysis of additional factors influencing resource concentration.


3. A comparative study of various marketing methods and their conversion rates.


4. An ROI analysis for different marketing tools.


5. A comprehensive marketing strategy tailored for EduTutor, focusing on customer acquisition and resource optimization.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes
Quality education

About the company

Company
Toronto, Ontario, Canada
2 - 10 employees
Education

EduTutor is a social venture whose goal is to provide affordable and quality tutoring for students. Our other mandate is to provide BIPOC university and college students the opportunity to teach our clients and to learn how to teach from professional instructors.