The main goal for the project is to help Computer Xpress develop marketing material to create a new brand image. This includes online banners, new logos, and new marketing material. This will involve several different steps for the students, including:

- Researching the current brand image and target audience of Computer Xpress.

- Designing new logos and online banners that reflect the desired brand image.

- Developing new marketing material such as flyers, brochures, and digital content.

- Collaborating with Computer Xpress team to ensure the new marketing material aligns with their vision and goals.

By the end of the project, students should complete the following tasks:

- Research report on the current brand image and target audience of Computer Xpress.

- New logos and online banners designed and presented to Computer Xpress team for review.

- New marketing material developed and presented to Computer Xpress team for feedback.

Final deliverables:

- Finalized logos, online banners, and marketing material approved by Computer Xpress team.

- All source materials for the designed marketing material.

- A written report explaining the design process and outcomes.

Computer Xpress will provide one on one calls with the team to monitor and benchmark the progress of the project, working closely with the owner.