Wouessi Inc., a growing tech company, is looking to enhance its digital presence through a targeted social media campaign. The goal of this project is to develop a comprehensive social media strategy that will increase brand awareness, engagement, and lead generation. The learners will analyze Wouessi Inc.'s current social media performance, identify key areas for improvement, and create a detailed plan that includes content calendars, platform-specific strategies, and performance metrics. This project will allow learners to apply their knowledge of digital marketing, social media analytics and simultaneously, expanding their skillset.

Key tasks of this role include:

• Conducting a SWOT analysis of Wouessi's current social media presence
• Identifying target audience segments and understanding their needs and preferences.
• Developing a content strategy for the company's website and social media platforms.
• Creating a plan for search engine optimization (SEO) to improve the company's online visibility.
• Implementing strategies for email marketing and lead generation.
• Monitoring and analyzing the performance of digital marketing campaigns.
• Collaborating with the team to ensure consistent branding and messaging across all digital channels.

By the end of the project, the digital marketing specialist should deliver:

• A comprehensive digital marketing strategy document outlining the recommended approach for Wouessi Inc.
• Content calendar and social media posting schedule for the upcoming quarter.
• SEO plan and recommendations for website optimization.
• Email marketing campaign templates and lead generation strategies.
• A report on proposed performance metrics and methods for ongoing analysis

• Students will connect directly with the employer for mentorship throughout the project.
• Our experienced staff will provide students with one-on-one meetings and regular check ins
• Students will have access to necessary tools, technology and data sources to successfully complete their work 
• Students will be provided with ongoing feedback, and training sessions for relevant necessary skills