nterns - 8 individuals or teams of 2 to 4 students.

Courses - 4 Teams to work on this project

Our Career Transition Service Firm has the following P's of the Marketing Mix we would like considered for our B2B and b2c offerings:

People

Because most services are provided by the people and experienced by the people (career coaches, trainers, writers etc..) by their motivation and behavioral characteristics, they make a huge difference in customer satisfaction. Previous students and Prospective students themselves affect the decision of selection of a Career Transition firm for b2c offerings. B2B is a corporate level decision.

Product = Processes

The procedures, mechanisms and flow of activities . (Ivy, 2007) believed that services are often realized in many steps, mixture of such a number of steps constitutes the service process. Process includes flow of activities like; Teaching/Coaching Methodsetc.

Pricing

Outplacement prices for b2b are often based on brand equity of the firm.

Help us understand how to create customer retention and greater customer focused satisfaction for b2b and b2c audiences.

Promotions/PR

Physical Proof

Because the educational product is intangible the physical evidence plays a major role as a proof of the product that is going to be delivered-a match between expectations and perceptions. The physical layout of a service facility or Channel Partners brand can greatly affect students’ satisfaction. It includes state-of-art technology, building, total ambience, class room facility or tools, active lab work,TA's, resource library, course content, community engagement, etc.

Packaging

The look of the digital and print career transition packaging.

Performance

Marketing performance is the systematic management of marketing resources and processes to achieve measurable gain in return on investment and efficiency, while maintaining quality in customer experience.

We are able to help with a PowerPoint overviewing our positioning and customer segements to date as well as mentoring on our educational initiatives and coaching programs. You will have access to our Signature course workshops on Personal branding to set the stage properly for your entire career management plan.

Segment Referral Partners for them.

This is what the institute shall be more concerned about. defined referral marketing (pointing-out) as a method of promoting services to new customers through referrals, usually word of mouth from existing customers. This can be accomplished by encouraging and rewarding customers, Joint Venture sharing of audiences with other coaches and other contacts, to recommend services from B2C and B2B brands, both online and offline.