Digital Content Creation

We hope to revamp our social media and email marketing content to attract more customers. We would like students to help us create content that is aligned with our vision, mission, and sector. This will involve several different steps for the students, including: Familiarizing themselves with our company’s marketing goals and target market. Content idea generation based on our current content and market research. Recommending and designing new digital content not already used by our company. Editing video content.

Video Editing + Content Idea Generation

The goal of this project is to help assist with our social media videos whether through content idea generation, skit scripting and/or video editing. We are focused on comedy skits around young adults topics (living on your own, navigating dating, your first credit card, etc.)

Real Adulting 101 Content Generation Project

The goal of this project is to create user generated content (videos + posts) around Real Adulting 101 products to build brand and product awareness. Students will pick programs and products that they’re passionate about and will go through the entire process: idea generation, filming, editing, posting.

Pinterest Marketing Strategy for Adulting Resources

The main goal of this project is to create a strong, revenue generating Pinterest marketing strategy for our printable resources and guided programs. This should include the development and implementation of the strategy, as well as have a set up plan for continuing it within our team after the project ends.