SEEDA Freelance Portal Marketing Strategy

SEEDA, a company specializing in technical services, is looking to enhance its freelance portal's visibility and user engagement. The goal of this project is to develop a comprehensive marketing strategy that targets both freelancers and potential clients. The project will involve analyzing the current market, identifying key demographics, and creating a multi-channel marketing plan. This will include social media campaigns, content marketing, and SEO optimization. The team will also be responsible for setting measurable goals and KPIs to track the effectiveness of the marketing efforts.- Analyze current market trends and competitor strategies.- Identify target demographics for both freelancers and clients.- Develop a multi-channel marketing plan.- Create content for social media, blogs, and other platforms.- Optimize the portal for search engines (SEO).- Set measurable goals and KPIs.

Business Plan for SEEDA- EPCMst

The main goal for the project is to develop a comprehensive business plan tailored to SEEDA, a company focused on reducing the environmental footprint of projects while positively impacting costs and socio-economics. The business plan will be used to raise capital and apply for provincial and federal grants, and will cover all aspects of the company's operations and development.This will involve several different steps for the students, including:- Gathering information about SEEDA's mission, goals, and products from various employees.- Conducting industry and competitive analysis to understand the target customer and market landscape.- Developing a detailed product/service plan and marketing strategy.- Creating a financial plan including sales forecasts, income projections, expense budgets, and break-even analysis.- Outlining the management team, critical risks, offering, and exit strategy in the business plan.

SEO Improvement Project

The main goal of this project is to improve the search engine ranking of the EPCMst website through the creation of high-quality blog content and the establishment of backlinks from reputable websites. This will involve learning about SEO best practices, conducting keyword research, and creating engaging and informative blog posts that align with our mission and values. Additionally, students will be responsible for reaching out to other websites to secure backlinks that will drive traffic to our site and improve its authority in the eyes of search engines.

Engineering Freelance Portal Product Development

The main goal of this project is to create new products for the engineering freelance portal. This will involve several different steps for the students, including:- Researching the current market for engineering freelance services.- Developing a product concept and design.- Creating a prototype of the product.- Testing the prototype with users.- Refining the product based on user feedback.- Developing a marketing material for the product.

SEO Optimization Blog Writing and Backlinks Creation Internship

The main goal for the project is to improve the search engine ranking of SEEDA's website through the creation of high-quality blog content and the establishment of backlinks from reputable websites. This will involve learning about SEO best practices, conducting keyword research, and creating engaging and informative blog posts that align with SEEDA's mission and values. Additionally, interns will be responsible for reaching out to other websites to secure backlinks that will drive traffic to SEEDA's site and improve its authority in the eyes of search engines.

SEO Optimization Blog Writing and Backlinks Creation Internship

The main goal for the project is to improve the SEO optimization efforts of SEEDA by creating engaging and informative content. The intern will work with the team to implement SEO best practices and contribute to the company's overall digital marketing strategy.This will involve several different steps for the intern, including:Conduct keyword research and identify high-potential keywords for blog postsWrite compelling and SEO-optimized blog posts that target specific keywordsResearch and identify high-quality backlinks opportunitiesReach out to website owners and editors to build backlinksMonitor the performance of blog posts and backlinksAnalyze SEO data and make recommendations for improvement

Social Media Marketing and Digital Media Creation Project 2

The main goal for the project is to execute a social marketing campaign for EPCMst and develop digital media content (photos/graphics) to support the marketing efforts. This will involve understanding the company's mission and goals, identifying target audience, creating engaging content, and implementing social media marketing.

Social Media Marketing and Digital Media Creation Project

The main goal for the project is to execute a social marketing campaign for SEEDA and develop digital media content (photos/graphics) to support the marketing efforts. This will involve understanding the company's mission and goals, identifying target audience, creating engaging content, and implementing social media marketing.

Market Research and Visual Communication Project for SEEDA - EPCMst

The main goal for the project is to conduct market research and develop visual communication/graphic design solutions for SEEDA - EPCMst, a company focused on reducing construction project environmental footprints and costs. The students will need to complete the following tasks to achieve the project goal:- Conduct market research to understand the target audience, competitors, and industry trends.- Develop a one-page market research brief outlining key findings and insights.- Ideate and create graphic design solutions such as web banner ads, social media content, brochures, signage, and other visual collateral based on the research and SEEDA's brand identity.- Present the visual communication solutions to the SEEDA team for feedback and revisions.- Finalize the visual communication solutions based on feedback and deliver the completed designs to SEEDA.

Web Application on GCP 3

Positions available: studentsWe would like students to demonstrate their skills by improving our SeeRem applications on Google Cloud.Improve our web application functionality, usability, and appearance. Obtain feedback from future customers by conducting interviews and surveys. Provide recommendations on how to improve our web application.The link to the testing website - app.seerem.com

Web Application on GCP

Positions available: studentsWe would like students to demonstrate their skills by improving our SeeRem applications on Google Cloud.Improve our web application functionality, usability, and appearance. Obtain feedback from future customers by conducting interviews and surveys. Provide recommendations on how to improve our web application.The link to the testing website - app.seerem.com

External Communications

Our organization is looking for a team of students to develop effective communication techniques.RequirementsReaching out to new customers with your key messages.Reaching out to new customers with your key messages.Communicating sustainability.Proposal writing.Communications in highly competitive markets – applying persuasive techniques to differentiate oneself.Digital communications: how technology is shaping industries and communication within industries.DeliverablesWritten proposal.Audio-visual PowerPoint presentation delivered live.Communication materials.

Strategy Consulting Study for SeeRem IoT Business

Positions available: Five students, individually or in teamsWe would like students to help us with creating a strategic plan aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. We offer:- Software as a Service for worksitesTo accomplish this, we expect the student(s) will:Develop a roadmap for IoT capabilities implementation supporting our SeeRem solutionsInvestigate monitoring/connectivity in smart devices in construction and operational environmentsIdentify a selection of companies with capabilities relevant to our business and conduct analysis for SeeRem market expansion Propose an implementation plan for the selected strategy; work creatively around the resource constraints of your organizationWrite and present the proposal persuasively.Ultimately, you will be working on strategies that we can use as go-to business development tools.If you like the sound of our culture and are ready to tackle this challenge with us, then we'd love to hear from you.A student or team with excellent analytical skills would be the ideal candidate for this project.

Recruitment Program Development

Positions available: studentsWe would like students to help us with hiring processes development for our growing organization. We offer:- Engineering and Technical ServicesTo accomplish this, we expect the student(s) will:Strategic staffing and planning.Internal and external recruitment.Decision-making in job offers.Ultimately, you will develop hiring guidelines with recruitment and selection recommendations for our organization. If you like the sound of our culture and are ready to tackle this challenge with us, then we'd love to hear from you.A student or team with excellent writing skills would be the ideal candidate for this project.

Product Managers for Online Store

Positions available: Product ManagerReview and update products on our websitePerform surveysObtain feedback from potential clientsAdd more products to the websiteCreate posts for social mediaImprove our reach to target audiences increase the number of website site visitors and their engagementIdentify improvement opportunities

Marketing Support

Our organization is looking for 2 - 4 teams of students to develop effective marketing strategies and plans.RequirementsPromoting existing services and a new product/service launchMarketing communication and brandingDigital marketingIncreasing market share/brand awarenessImproving customer acquisition/retentionIdentifying new market segments and opportunitiesDeliverablesA full marketing plan and presentation.Analysis of all four marketing mix elements; product, price, distribution, and promotion.Customer profiles.Creative and actionable recommendations based on clear, well-defined goals.

Software Product Development

Positions available: studentsWe would like students to help us with software development for our organization.We offer:- Engineering and Technical ServicesTo accomplish this, we expect the student(s) will:Develop a software application (web and/or mobile)Ultimately, you will develop a tool supporting our company's growth. If you like the sound of our culture and are ready to tackle this challenge with us, then we'd love to hear from you.A student or team with excellent writing and analytical skills would be the ideal candidate for this project.

Website Development

Our organization is able to offer a mobile app development opportunity for 1 - 2 students or teams.Project - www.seerem.comObjectiveThe goal of the project is to design and build a website to present digital solutions that will enable the connection of professional staff to work sites. This is achieved by locating devices, identifying their users and connecting via company approved communication channels.Requirements - HTML, CSS and JavaScript - Fully responsive websiteReferencesMobile App Worker Mobile App SupervisorMobile App System AdministratorDeliverables Students will build a website meeting the above requirements. The final deliverables consist of:1. The working website.2. Detailed project report /technical manual.3. Demo of the website demonstrating the functionality.4. Submit the source code and design material.Student's primary contact: Max Chernetsov, President

Mobile Computing - Android App - System Administrator

Our organization is able to offer a mobile app development opportunity for 2 - 4 computer science students or teams.Project - www.seerem.comObjectiveThe goal of the project is to develop an Android mobile application that will enable connection of professional staff to work sites. This is achieved by locating devices, identifying their users and connecting via company approved communication channels.Requirements for the mobile application- Activities:o The app should have a minimum of three activities:1. Activity 1: Register / login activity2. Activity 2: Worksite management: allow the system administrator to set up worksites, with all their information· Project ID· Site location· Geolocation information for the worksite: coordinates of site structures, buildings, site perimeter· Site emergency response information· Masterpoint· Health, Safety and Environment (HSE) links· Hours of operation3. Activity 3: Personnel management – allow the admin to add / remove / edit supervisory personnel and remote staff for each worksite4. Map view for active worksites – allow admin personnel to verify / debug connectivity to a worksite and remote staff.- Data storageo Data will be stored in both shared preferences and local database. Information such as user settings and customizations of the UI should be stored on shared preferences.o The local database should hold client and site information assigned to the worker.1. Site information:· Project ID· Site location· Geolocation information for the worksite: coordinates of site structures, buildings, site perimeter· Site emergency response information· Masterpoint· Health, Safety and Environment (HSE) links· Hours of operation2. The device owner / worker information (this is needed in the case of an emergency):· ID (driver licence or company ID)· Medical considerations (existing medical conditions, allergy information, etc)· Emergency contact (specify family or friend)3. Database of users· For each user of the system: name / ID / position in company / contact informationOther relevant information specific to users- GPS and location functionality:o The app should show a map of the active worksite that the user is selecting, with markers for all the devices of the remote personnel located at that worksite. The locations should update in real-time.o This functionality would allow supervisory staff and schedulers to see where workers are at a given time, and support the decision making process based on location, availability and skill set to dispatch workers to the worksite more efficiently.o Personnel at the site identify themselves by downloading the app, entering their information and registering. The app will track current location at the worksite during regular working hours.o Admin staff should be able to connect to staff at a worksite for troubleshooting purposes.Deliverables Students will build a mobile application, based on the Android platform, meeting the above requirements. The final deliverables consist of:1. The working app.2. Detailed project report /technical manual.3. Demo of the application demonstrating the functionality.4. Submit the source code.Student's primary contact: Max Chernetsov, President

Strategic Marketing - Digital Content Creation - Story Telling

Positions available: Four students, individually or in teamsWe would like students to help us with creating a strategy related to commercializing products, developing new markets, market research, marketing communications, business model validation aligned with our vision, mission, and sector. We offer:- Engineering Consulting and Technical ServicesTo accomplish this, we expect the student(s) will:Conducting market research.Surveying potential customers and talking with focus groups.Identifying and evaluating potential customer profiles and markets.Developing value propositions and use cases for specific market segments.Developing a competitive matrix.Validating business models.Ultimately, you will be working on market development and content creation for our organization that we can use as go-to marketing tools.If you like the sound of our culture and are ready to tackle this challenge with us, then we'd love to hear from you.

Mobile Computing - Android App - Supervisor

Our organization is able to offer a mobile app development opportunity for 2 - 4 computer science students or teams.Project - www.seerem.comObjectiveThe goal of the project is to develop an Android mobile application that will enable connection of professional staff to work sites. This is achieved by locating devices, identifying their users and connecting via company approved communication channels.Requirements for the mobile application- Activities:o The app should have a minimum of three activities:1. Activity 1: allows the user to enter their personal information and settings and register. Personal information will be saved in the local database, while setting data will be saved as shared preferences.2. Activity 2: Site view activity – show the information related to the work site – map with location, devices’ location, site ID, site emergency response information, masterpoint, HSE links, hours of operation.3. Activity 3: allows the user to communicate with staff, using company-approved channels (phone, email). Optional: allow the user to turn on / off the visibility of the device.- Data storageo Data will be stored in both shared preferences and local database. Information such as user settings and customizations of the UI should be stored on shared preferences.o The local database should hold client and site information assigned to the supervisor.1. Site information:· Project ID· Site location· Site emergency response information· Masterpoint· Health, Safety and Environment (HSE) links· Hours of operation2. The device owner / supervisor information (this is needed in the case of an emergency):· ID (driver licence or company ID)· Medical considerations (existing medical conditions, allergy information, etc)· Emergency contact (specify family or friend)- GPS and location functionality:o The app should retrieve the current location of the devices on the worksite in real-time, based on the lat / lng coordinates of the current location of the devices. This would allow the supervisor to see where workers are at a given time, and support the decision making process based on location, availability and skill set to dispatch workers to the worksite more efficiently.o Personnel at the site identify themselves by downloading the app, entering their information and registering. The app should track current location of the worksite during regular working hours.Availability of current lat / lng coordinates should be correlated with ‘hours of operation’ of the worksite. Potentially, allow the user to add exceptions (overtime, day off, sick days, etc).- Communication:o The app should allow the user to connect through phone, MEET, TEAMs, or other company-approved channels.Deliverables Students will build a mobile application, based on the Android platform, meeting the above requirements. The final deliverables consist of:1. The working app.2. Detailed project report /technical manual.3. Demo of the application demonstrating the functionality.4. Submit the source code.Student's primary contact: Max Chernetsov, President

Client Proposal Development

Positions available: Four students, individually or in teamsWe would like students to help us with creating proposals for the development and implementation of innovative technologies We offer:- Engineering Consulting and Technical ServicesTo accomplish this, we expect the student(s) will:Conduct research on necessary criteriaResearch potential competitors, clients, and calls for proposalsDesign proposal templatesWrite content for proposals, emails, websites, and social media. If you like the sound of our culture and are ready to tackle this challenge with us, then we'd love to hear from you.

Performance Management

Positions available: studentsWe would like students to help us with project skills planning, development, and performance management documents. We offer:- Engineering and Technical ServicesTo accomplish this, we expect the student(s) will:Develop a process to link business goals to individual performance expectations.Design a performance evaluation program Create an employee training and development plan, as a follow-up to poor performance.Suggest Leadership training, coaching, and development program.Ultimately, you will develop guidelines supporting company personnel planning and management.If you like the sound of our culture and are ready to tackle this challenge with us, then we'd love to hear from you.A student or team with excellent writing skills would be the ideal candidate for this project.

Web Development

The main goal of the project is to create WordPress websites for engineering and project management for the company SEEDA. The websites should be visually appealing, user-friendly, and optimized for SEO. Additionally, the project includes blog posting to provide valuable content related to design and operations in engineering and project management.This will involve several different steps for the students, including:- Meeting with the SEEDA team to understand their design and operational goals.- Developing WordPress websites that are visually appealing and user-friendly.- Implementing SEO optimization strategies to improve website visibility.- Creating and posting blog content related to engineering and project management.

Strategic Marketing Consultancy

Positions available: studentsWe would like students to help us with a tailored strategy addressing challenges or opportunities related to commercializing products, developing new markets, market research, and marketing communications.We offer:- Engineering and Technical ServicesTo accomplish this, we expect the student(s) will:Conducting market research.Surveying potential customers and talking with focus groups.Identifying and evaluating potential customer profiles and markets.Developing value propositions and use cases for specific market segments.Ultimately, you will develop a marketing strategy supporting our company's growth. If you like the sound of our culture and are ready to tackle this challenge with us, then we'd love to hear from you.A student or team with excellent writing and analytical skills would be the ideal candidate for this project.

Mobile Application Development

Positions available: studentsWe would like students to demonstrate their skills by developing a mobile application with a back end on Google Cloud.We offer:- Software as a Services

Strategy Consulting Study for IoT Business

Our organization is looking for an IoT Business study by university students. Requirements Define the keys challenges faced by the company and our clientsConduct a comprehensive analysis of technology and market trends.Develop strategic investment options and plausible scenarios for the expected outcomes.Evaluate the potential risks and impact of the strategic options on your organization and business environments.Develop decision criteria to select a feasible option.Propose an implementation plan for the selected strategy; work creatively around the resource constraints of your organization.Write and present the proposal persuasively.Deliverables The final deliverables consist of:1. Detailed project report2. Presentation.3. A soft copy of all materials referenced in the presentation.Student's primary contact: Max Chernetsov, President

Website Development

Our organization can offer the following website development opportunities:Project 1 - www.redi.dev - Infrastracture Development Environmental Review databaseCreate a website for a database with information about infrastructure development projects and their Environmental Impact Assessment (EIA) status. EIA is the assessment of the environmental, social, and health consequences of a proposed project or development. This decision-making tool is used to identify the impacts of a project before initiating and at the early stages of a project and find ways and means to mitigate and reduce the adverse impacts.The website will offer subscription-based database access;Project 2 - www.seeda.dev or other suitable domain - Sand Cell Structures (SCS)Create a website to reflect on SEEDA's Sand Cell Structures environmental technology for coastal infrastructure development. Large bags filled with sand can replace concrete and structural steel installations. Project 3 - www.cepa.dev - Clean Energy in Problem Areas (CEPA) Create a website to reflect on SEEDA's Clean Energy in Problem Areas (CEPA) technology. Sollar panels can be used to protect tailing ponds and generate electricity. Project 4 - Heavy Lift Hydrogen BalloonsCreate a website to reflect on SEEDA's Heavy Lift Hydrogen Balloons technology. Hydrogen Balloons can be used to reduce the weight of large shipments. Project 5 - EPCM.dev - Online store for Engineering Procurement and Construction Management consulting services. Project 6 - Procurement.dev - Online store for Procurement consulting services. Project 7 - DataLombard.com or easydata.dev - Online store for data management services. Requirements - HTML, CSS and JavaScript - Fully responsive websiteDeliverables Students will build a website meeting the above requirements. The final deliverables consist of:1. The working website.2. Detailed project report /technical manual.3. Demo of the website demonstrating the functionality.4. Submit the source code and design material.Student's primary contact: Max Chernetsov, President

NBCC 2020 Specified Lateral Loads for High-rise Building with Podium

Positions available: Civil engineering undergrad or master's student interns. Phase I. 4 groups of students (2 or 3 in each) will study the following topics:1. Specified Wind Load for Building Main Structure2. Specified Wind Load for Building Wall Cladding3. Specified Seismic Load for Building Main Structure4. Specified Seismic Load for Building Wall CladdingPhase II. First Group joins with Third whereas Second Group joins with Forth to conduct the following:1. Comparative Analysis - Specified Wind Load vs Specified Seismic Load for Building Main Structure2. Comparative Analysis - Specified Wind Load vs Specified Seismic Load for Building Wall CladdingPhase III. All participating students join to compare Main Structure and Wall Cladding (design concepts and methods for calculating specified loads - from NBCC 2020) and to write the Final Paper.

Go-to-market strategy for new products or services

Positions available: studentsWe would like students to demonstrate their skills by developing go to market strategy for new products and services.We offer:- Engineering consulting and technical services