Premium Procurement Research Brief for Gully Klassics Expansion

Objective: As we prepare for our expansion into the U.S. market, your task is to conduct a comprehensive and strategic analysis of potential factories for producing Gully Klassics' luxury streetwear. Your research will help us secure top-tier manufacturing partners for our menswear product line, ensuring the highest standards of quality and exclusivity. This project will provide you with valuable real-world experience in supply chain management and strategic sourcing for a high-end fashion brand. Background: Gully Klassics is a premier streetwear brand based in Toronto, Canada, known for its cutting-edge designs and status-symbol appeal among millennials and Gen Z. Competing with the likes of Amiri, Palm Angels, and Supreme, we are committed to delivering exceptional quality and style. Our U.S. expansion is a pivotal step in our growth, and we need your expertise to streamline our procurement processes.

Advertising and PR Campaign Plan for Gully Klassics in the U.S. Market

The main goal for the project is to create a comprehensive advertising and PR campaign plan to promote Gully Klassics in the U.S. market. This will involve several different steps for the students, including: - Conducting market research to understand the target audience and competitors in the U.S. market. - Developing a creative advertising strategy that aligns with Gully Klassics' brand identity and values. - Creating a PR plan to generate positive media coverage and brand awareness. - Identifying key advertising channels and platforms to reach the target audience effectively. - Setting clear campaign objectives and KPIs to measure the success of the advertising and PR efforts.

B2C Digital Marketing Campaign Strategy for Gully Klassics

The main goal for the project is to develop a B2C digital marketing campaign strategy for Gully Klassics products. This will involve several different steps for the students, including: - Conducting market research to understand the target audience and their preferences. - Creating a comprehensive digital marketing plan that includes social media, email marketing, influencer partnerships, and online advertising. - Developing engaging and creative content to promote Gully Klassics products. - Implementing and monitoring the digital marketing campaign to measure its effectiveness. - Analyzing the campaign's performance and making adjustments as needed to optimize results.

Brand Expansion Strategy for Gully Klassics

The main goal for the project is to develop a comprehensive strategy for expanding the Gully Klassics brand into new markets and demographics. This will involve several different steps for the learners, including: - Conducting market research to identify potential new target markets and customer segments. - Analyzing the competitive landscape to understand the opportunities and challenges in new markets. - Developing a marketing and advertising plan tailored to the preferences and behaviors of the new target demographics. - Creating a distribution strategy to ensure the availability of Gully Klassics products in the new markets. - Designing a brand positioning and messaging strategy that resonates with the new target audience. - Developing a financial plan and budget for the brand expansion initiative.