Social Media Marketing

The main goal for the project is to generate written content in the form of blogs and social media posts to promote FindGrant and its innovative use of AI/LLM techniques to help discover government funding sources for Indigenous, women, BIPOC, entrepreneurs, etc. This will involve several different steps for the learners, including: - Researching and understanding the services provided by FindGrant. - Identifying the target audience for the written content. - Creating engaging and informative blog posts and social media content. - Incorporating SEO techniques to increase visibility and reach. - Collaborating with the FindGrant team to ensure the content aligns with the company's messaging and goals.

Newsletter Creation for FindGrant

We are seeking a creative and detail-oriented Newsletter Creator to design and produce engaging email newsletters that highlight funding opportunities, success stories, and updates about FindGrant’s services. You will play a key role in connecting with our audience, keeping them informed about the latest funding options, and promoting FindGrant's offerings. Key Responsibilities: Content Creation: Develop compelling and informative content for newsletters, including grant opportunities, product updates, tips for grant applications, and user success stories. Design & Layout: Ensure newsletters are visually appealing, user-friendly, and aligned with FindGrant’s branding. Email Marketing Campaigns: Build and execute email marketing campaigns using tools like Mailchimp or similar platforms. Audience Segmentation: Personalize newsletters by segmenting the audience based on business type, funding needs, and other relevant criteria. Performance Tracking: Analyze newsletter performance (open rates, click-through rates) and continuously improve content based on insights. Collaboration: Work closely with marketing and content teams to align newsletters with overall strategy.

SEO for FindGrant

Our team is looking to improve organic traffic to our website by optimizing our website, enhancing visibility across search engines, and ensuring FindGrant reaches the businesses and individuals who need us most. Key Responsibilities: Develop and implement effective SEO strategies to increase website traffic and rankings. Conduct comprehensive keyword research aligned with our target audience (e.g., small businesses, entrepreneurs, women, Indigenous, and BIPOC communities). Optimize on-page elements including meta tags, titles, headers, and URLs. Improve website content to ensure it is SEO-friendly, while aligning with our mission and target market. Analyze website analytics, track performance, and create reports on SEO progress and KPIs. Perform competitor analysis and identify new SEO opportunities. Collaborate with the content team to create high-quality, keyword-rich content.

Marketing Strategy for PopIn Event Promotion

PopIn is a versatile platform designed to help users find the best matches at various events, whether they are business, social, or online gatherings. The goal of this project is to create a comprehensive marketing plan to promote PopIn to event organizers and event locations. The marketing plan should focus on increasing awareness and adoption of PopIn among these target audiences. The project will involve researching current market trends, identifying key marketing channels, and developing targeted marketing strategies. The team will also need to create promotional materials and propose a timeline for implementation. This project will allow learners to apply their knowledge of marketing principles, market research, and strategic planning in a real-world context.