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Elevate Your Business with Marketing Management Strategies (Winter 2024)

MKTG 600
Closed
Saskatchewan Polytechnic
Saskatchewan Polytechnic
Regina, Saskatchewan, Canada
Devon L. Reid
Instructor
(2)
6
Timeline
  • February 8, 2024
    Experience start
  • April 18, 2024
    Experience end
Experience
4/4 project matches
Dates set by experience
Preferred companies
Canada
Any company type
Any industries
Categories
Market research Competitive analysis Market expansion Product or service launch Marketing strategy
Skills
competitive analysis marketing strategy research
Learner goals and capabilities

Experience the Future of Marketing: Collaborate with students from Sask Poly's Postgraduate Marketing Management Course, where teams of student-consultants leverage their marketing expertise to empower your organization in capturing new opportunities, devising strategic marketing blueprints, and resolving existing marketing hurdles. Through the application of cutting-edge marketing research, strategic communication planning, and industry best practices, these students will craft a holistic and dynamic marketing strategy.

Learners
Post-graduate
Any level
120 learners
Project
20 hours per learner
Educators assign learners to projects
Teams of 4
Expected outcomes and deliverables
  • Students will present a comprehensive marketing plan that incorporates their research, analysis, insights, and recommendations.
  • The report's length will vary due to project-specific factors and presentation elements like visuals.
  • While there is no set page requirement, a concise executive summary highlighting key findings and recommendations is expected, typically in a report spanning approximately 20 pages.
Project timeline
  • February 8, 2024
    Experience start
  • April 18, 2024
    Experience end
Project Examples

Rely on our student-consultants to leverage in-depth research and analysis of your company, competitors, and industry trends to identify future growth opportunities and provide practical recommendations.


Rather than limiting their focus to a specific aspect of your business, our team conducts a comprehensive analysis of both internal factors (like financial health, customer base, and strategic capabilities) and external elements (including competitors, market trends, and customer behavior). This approach yields precise insights and recommendations tailored to your organization's needs. While we encourage organizations to suggest a goal or focus area, our students excel at creating projects aligned with your objectives.


Examples include:

  • Validating market opportunities: We deliver insights and suggestions for optimal marketing strategies when launching new businesses or product lines.
  • Expanding strategies: Through market assessments and exploration of avenues like new products or brand extensions, we pinpoint growth opportunities.
  • Analyzing the marketing mix: Meticulous evaluation of market dynamics, competition, and brand positioning leads to personalized marketing strategies and recommendations


Companies must answer the following questions to submit a match request to this experience:

Provide a dedicated contact who is available to answer periodic emails over the duration of the project to address students' questions.

Attend and engage in project kick-off and status update meetings.

Provide feedback to the instructor on the final reports.