Marketing Management MRKT 621
Timeline
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January 29, 2025Experience start
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April 1, 2025Experience end
Experience scope
Categories
Customer segmentation Marketing strategySkills
strategic marketing communication master of business administration (mba) marketing research strategic planning marketing marketing strategies swot analysis innovationThis semester students working in groups of 4-6 will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.
Learners
Students will submit a 15-20 page report including their research, analysis, insights, and recommendations.
Students will also submit a pdf slide deck summarising their key findings and recommendations to share with your employees.
15-minute presentation of key findings and recommendations.
Project timeline
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January 29, 2025Experience start
-
April 1, 2025Experience end
Project Examples
Requirements
Examples include but are not limited to:
- Marketing Strategy Review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
- Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
- Launching a new product
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Will the company make data available to the students so they can assess its current marketing situation?
Will someone be available to communicate with the students on a regular basis?
Timeline
-
January 29, 2025Experience start
-
April 1, 2025Experience end