- Location
- Nancy, Grand Est, France
- Bio
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Post-doctorate (2011)- HEC Montreal
DBA (2010)- U de Sherbrooke
MBA (1999) - Guelph U
B.A. East Asian Studies, with distinction- McGill 1989
+25 years in international marketing (director, etc.)
+ 120 peer-reviewed articles
+ 12 books, including pedagogical
+ 40 business cases - Portals
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Vancouver, British Columbia, Canada
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- Categories
- Market research Competitive analysis Market expansion Product or service launch Sales strategy
Achievements
Latest feedback
Recent experiences
Marketing Management MRKT 621
MRKT 621
This semester students working in groups of 4-6 will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.
Marketing Promotion/Communication MRKT 625
MRKT 625
This experience invites industry professionals to collaborate with small teams of MBA marketing students who are eager to apply their classroom knowledge to real-world challenges. Learners are equipped with skills in marketing research, strategic planning, and digital promotion, enabling them to tackle specific marketing promotional opportunities or challenges your organization faces. By engaging with these students, your company can benefit from fresh perspectives and innovative solutions, while students gain practical experience and insights into industry practices.